Who started “Tractor Supply DEI rollback”?

Robby Starbuck, on X, Jun 6, 2024. It reached 5 platforms in 3 months.

LineageContestedKey steps, 9 of 16. Lines follow time and platform
Tractor Supply is ending DEI and climate efforts after conservative backlash onlineRobby StarbuckFirst postPinkNewsPressu/n8saces / r/TikTokCringeRedditOwner responsePeak proxyCommercialBacklashBacklashAfterlifePatient zero