Meta

Brand · 5 cases · 2023–2025 · American technology company

Most often

Kept it going

2 of 5 cases

Carried it1Cashed in1Started it1

Topics

Fashion & accessories2Food & beverage1Media & publishing1Technology1

Where they moved it

  • Open web2
  • App stores1
  • Facebook1
  • Press1

Threads launch

64
Meta’s launch screenshots show the original Threads feed and a profile.

163M downloads a month

Poparazzi

42
Poparazzi camera, photo feed and friends-created profile, supplied in the Luciq customer case study.

4M users

Jeremy Allen White for Calvin Klein Spring 2024

38
Jeremy Allen White in Calvin Klein Underwear | Spring 2024 Campaign

9M impressions

Lyas’s La Watch Party

28
TikTok video by @ly.as0

34M impressions

Chili's Big Smasher Burger

33
Big Smasher burger and fries on a wooden board, from the official burger menu.

46M impressions