UC Berkeley

Brand · 3 cases · 1999–2018 · public university in Berkeley, California, USA

Most often

Kept it going

2 of 3 cases

Started it1

Topics

Culture1Education1Gaming1

Where they moved it

  • Open web2
  • Retail1

2017 Great American Eclipse

60
Total solar eclipse image taken through Takahashi FS152 with a f6 focal reducer and a Canon 5D MarkIV, exposure bracketing was used in seven steps from 1/2 sec to 1/8000 sec. Image was processed in…

$63.5M revenue

SETI@home volunteer launch

49
SETI@home BOINC graphics in Classic display mode. Later BOINC interface demonstration, not the original 1999 screensaver.

Over 2M participants

I Love Bees (Halo 2 ARG)

33
Official campaign-reel artwork pairs Master Chief with a Pacific Bell payphone.

3M players claimed