Spread Certificate · No. HIS-01740
This certifies how far it spread
Barbie with Down syndrome
Mattel / Barbie ·April 2023 ·seeded onRetailthenRedditTVPressInstagramTikTokOpen webX
Spread Score
51
Notable
Verified independently
150.2K views
Lower bound: Barbie Life’s First Barbie Doll with Down syndrome upload only
Barbie Life / YouTube
5 outlets
National press, from ABC News / Good Morning America and CNN Business
Week of Apr 25, 2023
Milestone date, Apr 25 ’23 to Week of Apr 25, 2023
8 platforms
Started on Retail
Claimed, not audited
16.1M impressions
Gifted-creator campaign impressions; channels unspecified
Per Barbie / Shorty Impact Awards
#1
Amazon Dolls bestseller: top spot, brand claim; date unstated
Per Barbie / Shorty Impact Awards
4.4M impressions
Gifted-creator reported reach; methodology unspecified
Per Barbie / Shorty Impact Awards