Viral products

Cases
91
Median Spread Score
36
Most started on
Retail47%
First post to peak
21 days

By mechanic

Press loop61Platform jump58Scarcity drop51Sell-out loop41Visible in use40Controversy29Dupe economy18Creator relay18Resale market14Response chain13Identity badge12Maker origin10Transgression9Mystery & lore8Pairing7Newsjacking6

Burt’s Bees x Hidden Valley Ranch Dippers

66
Game on, ranch fans! You ordered and we served it up. Burt’s Bees x Hidden Valley Ranch Dippers Lip Balm 4 Pack is the limited-edition flavor collab that ranch fans have been dreaming of. It’s a…

Labubu

64
THE MONSTERS BIG INTO ENERGY Series

$2.05B revenue

e.l.f. x Dunkin' Makeup Collection

60
When @Mikayla Nogueira says the e.l.f. x Dunkin collection is literally iconic 😩💋 #elfxdunkin #elfcosmetics

5B impressions

Ninja SLUSHi

56
#sponsoredbyninja Slushis...just like 1999!! Get your #NinjaSlushi today @Ninja Kitchen

1.3B impressions

Stüssy 8-Ball Sherpa Fleece

56
Replying to @Karton which way round would you rock this? 🔥 #fyp #viral #streetwear #stussy

J.Crew Tiny Rollneck

55
Tiny Rollneck™ For Women | J.Crew

Kylie Lip Kits

54
Current Kylie Cosmetics Matte Lip Kit with liquid lipstick and matching lip liner.

15K sold

Fenty Beauty Launch

53
Fenty Beauty Is One of TIME's 50 Genius Companies 2018

1.6B impressions

KFC x Crocs

52
KFC x Crocs Classic Clogs with fried chicken prints and drumstick charms.

2.9B impressions

Stanley Quencher

52
Thirsty after you catch on fire? @Stanley 1913 is like no problem i gotchu #fyp #carfire #accident #stanleycup

$750M revenue

KVD Good Apple Foundation

51
Good Apple foundation balm compacts on red apples, from KVD Beauty’s Feelunique launch release.

666M impressions

e.l.f. Glow Reviver Lip Oil

50
e.l.f. Glow Reviver Lip Oil product page

Danessa Myricks Yummy Skin Blurring Balm Powder

48
Danessa Myricks Yummy Skin Blurring Balm Powder in its compact with application spatula.

20.9K sold

Nahmias x Marty Supreme Jacket

47
Chalamet wore the orange Marty Supreme windbreaker in an official Nahmias campaign image.

Y/Project x Jean Paul Gaultier Body Morph

47
Fashion Nova ha plagiato Jean-Paul Gaultier di nuovo

NYX x Barbie The Movie collection

46
NYX Professional Makeup Launches New Limited-Edition "Barbie™ The Movie" Collection

4.2B impressions

e.l.f. Halo Glow Liquid Filter

45
e.l.f. Halo Glow Liquid Filter bottle and applicator.

22K sold

Maybelline Lash Sensational Sky High Mascara

45
The original pink Maybelline Lash Sensational Sky High mascara tube on a white background.

11.6B impressions

MSCHF Big Red Boots

45
MSCHF

20K sold

Raspberry Pi’s launch-day rush

45
Model B board diagram currently illustrating Raspberry Pi’s March 2012 launch post; image-file upload path is dated 2022

Glamlite Pizza Palette

44
Open Glamlite Pizza Palette on a wooden board beside pizza toppings.

$150K on a $400 media spend

NYX Nicolandria Lip Combo

44
Love Island USA: Get Olandria's Viral NYX Lip Combo!

Rare Beauty Soft Pinch Tinted Lip Oil

44
Serenity| Rare Beauty's Soft Pinch Tinted Lip Oil in shade "Serenity".

11.2K sold

Rhode Glazing Mist

44
Rhode’s Glazing Mist just dropped — plus, 14 other new skin care products to know about

Rhode x Krispy Kreme Strawberry Glaze

44
Hailey Rhode Bieber on Instagram: "STRAWBERRY GLAZE DAY!!!!!!!!!Feeling over the moon today🍓❤️ thank you thank you thank you!"

Stanley Quencher H2.0 FlowState Tumbler

44
Adventure Quencher H2.0 Travel Tumbler | 40 oz | Stanley

59.6M impressions

Phlur Missing Person

43
Official Phlur seller’s 50mL Missing Person perfume bottle and product photographs.

$1M revenue

Aerie crossover leggings

42
Yes queen give us nothing (dc: @rianneneill)

3M impressions

Loewe I Told Ya Collection

42
LOEWE's page for the special-edition I TOLD YA shirts from Challengers

Nike SB x Ben & Jerry’s Chunky Dunky

42
Nike SB Churns out Chunky Dunky Sneaker with Ben & Jerry's

1.4K sold

Edie Parker Burn Bag Unboxing

41
Replying to @vintagechanelgirl4 the coolest party trick i’ll ever have #lighterbag #bagwithalighter #luxurytiktok #fashiontiktok #tiktokfashion #clutch #designerbag #luxurybag #luxuryunboxing…

Medicube Age-R Booster Pro

40
medicube Booster Pro | 6-in-1 Glass Glow Device | Sonic Vibration

60M views

This Smells Like My Vagina candle

39
Heretic’s This Smells Like My Vagina candle and packaging.

100 sold

Patrick Ta Major Skin Hydra-Luxe Foundation

39
#color_1 Golden

1.3K sold

Rhode Peptide Lip Shape

39
Hailey Bieber's rhode launches contouring lip shaper: 'I have been teasing them for the longest time'

Wonderskin x Chipotle Lipotle

39
CHIPOTLE AND WONDERSKIN LAUNCH 'LIPOTLE' LIP STAIN IN CELEBRATION OF NATIONAL AVOCADO DAY

1.4B impressions

Charlotte Tilbury Beautiful Skin Cream Bronzer

38
Beautiful Skin Sun-Kissed Glow Bronzer in Medium on Charlotte Tilbury's product page

The Fleabag Jumpsuit

38
Love’s black backless Fleabag jumpsuit with a keyhole front and wide legs.

500 sold

Haus Labs Triclone Skin Tech Foundation

38
A bottle of Haus Labs Triclone Skin Tech Foundation.

30.1K sold

Lilly Pulitzer for Target

38
A model wore Lilly Pulitzer for Target swimwear while reclining on floral outdoor textiles.

MACStack Mascara

38
Ok you guys. Holy shit. @maccosmetics SHOWED UP! #macstack #30mascaras

15M impressions

Rainbow Loom

38
Original Rainbow Loom (use discount code RL3 for an additional discoun

$124M revenue

Skims Ultimate Pierced Nipple Bra

38
SKIMS on Instagram: "Coming May 22: The Ultimate Pierced Nipple Bra. Our sexiest bra gets even hotter with a faux nipple piercing design so you can get the ‘Ooo’ without the ouch! Carolina wears the…

Yangwang U8 Reveal Demonstrations

38
BYD to officially unveil its premium Yangwang brand and first model on Jan 5

408 sold

Vacation Classic Whip

37
#tiktok #marketing #beauty #cosmetics #influencermarketing | Marty Bell | 32 comments

100M views

Ninja Swirl by CREAMi

36
New Ninja Swirl™ by CREAMi® is the Next Generation of Enjoying Frozen Treats on Your Countertop

320M impressions

Progresso Soup Drops

36
General Mills’ Progresso Soup Drops Campaign Wins Gold and Silver Lions at Cannes Lions International Festival of Creativity

12.83B impressions

Skims Seamless Sculpt Face Wrap

36
SKIMS on Instagram: "The innovation never ends. Our all-new face wrap offers ultra-soft jaw support in our signature Seamless Sculpt fabric for a must-have addition to your nightly routine."

Alix Earle x Frame Skinny Jeans

35
IN CONVERSATION WITH ALIX EARLE — Numéro Netherlands

Dyson Airstrait

35
Discover the Dyson Airstrait™ straightener. A new way to straighten.

390K impressions

Humane AI Pin

35
I love AI, but I won't be buying the Humane AI pin for $699. The laser display doesn't look great and the camera quality is subpar. I don't want to walk around with it on my chest all the time. It…

$9M revenue

IKEA VARMBLIXT Donut Lamp

35
IKEA and Sabine Marcelis launch the VARMBLIXT collection - IKEA Global

Peloton Bike

35
Buy a Peloton Refurbished Original Bike

$183.5M revenue

Rini Kids' Skincare Launch

35
Shay Mitchell on Instagram: "Something gentle, something new — launching tomorrow. @rini"

Schwinn Stranger Things Mike's Bike

35
PHONE LINES ARE NOW OPEN! Turn your bike collection upside down with one of the @Stranger_Things limited edition Schwinn bikes. Call 1-800-SCHWINN today to place your order. See our post on Facebook…

127M impressions

Skims The Ultimate Bush

35
Bethenny Frankel Reacts to Kim Kardashian’s Skims' New Hairy Underwear

Gap x LoveShackFancy

34
Official Gap x LoveShackFancy image grid showing the collection.

9.8M impressions

Rare Beauty Rare Eau de Parfum

34
Rare Eau de Parfum bottle with its oversized pump

1B impressions

Shark FlexStyle

33
Shark FlexStyle Hair Styler | SharkNinja

700M impressions

Archery Tag

32
The bows and modified foam-tipped arrows used when Archery Tag was introduced, from the owner’s history.

26.2M views

Gap brown hoodie revival

32
fits

Glow Recipe Hue Drops

32
Glow Recipe Watermelon Glow Niacinamide Hue Drops

$300K revenue

IKEA x Gustaf Westman VINTERFINT

32
Official IKEA photograph of Westman’s winter tableware collection.

Parke x Target

32
gone in 4 minutes omg @target @Parke #shopwithbon #parkextarget #parketarget

4.1M views

Starbucks x Stanley Holiday Red Quencher

32
Two Girls Many Cups on Instagram: "A very Stanley Christmas #stanley #stanleycup #starbucks #starbucksaddict #starbuckscoffee #starbuckscollection #Starbucks collector #starbuckscups…

BelliWelli Daily Fiber and Probiotics Powder

31
BelliWelli powder tubs in the three Walmart launch flavors, with pink lids and fruit.

30.9K sold

Huda Beauty Lip Contour Stain

31
#launchday #lipcontourstain #fauxfillerjellyoil | Huda Beauty | 62 comments

Jones Road What The Foundation

31
What The Foundation

MACStack Mascara

30
MACStack mascara tube and Mega Brush against a white background.

15M impressions

Maybelline Super Stay Vinyl Ink

29
Official product photo of Maybelline Superstay Vinyl Ink in shade 95 Captivated.

55M impressions

Rhode Pocket Blush

28
Official campaign image showing Pocket Blush in Piggy applied to cheeks.

1.2K derivatives

Fazit Glitter Freckle Patches

27
Gold Glitter Freckles Makeup Patches

$1M revenue

Phlur Vanilla Skin body mist

27
Full-size Vanilla Skin body mist bottle with the Allure Best of Beauty mark.

193.1K sold

Trader Joe’s mini canvas totes

27

Shark TurboBlade

25
Shark Introduces TurboBlade™ the Most Powerful Bladeless Fan* That Pivots to Cool Every Corner, Set to Revolutionize Home Cooling ​

100M impressions

Hatchimals

24

K18 AirWash

24
K18 AirWash dry shampoo bottle against a purple background.

4.1M views

NYX Fat Oil Lip Drip

24
NYX Fat Oil Lip Drip bottle with a green cap and pink lip gloss on the applicator.

57.6K sold

Kov Essentials claw clips

23
Daily Clip in Honey - Strongest Hold Claw Clip | Kōv Essentials

89 sold

Beautiful Drew Chair

20
The Drew Chair by Beautiful™

Grüns Superfood Gummies

20
Grüns is now at all 400+ Sprouts locations! Just in time for the New Year. I'm grateful to our partners at Sprouts who have leaned in and given us this opportunity. We hear it's flying off…

Milk Makeup Cooling Water Jelly Tint

20
Cooling Water Jelly Tint Blush + Lip Stain | Milk Makeup

684.1K impressions

Plufl Human Dog Bed Reveal

20
TikTok video by @weareplufl

$1M revenue

JW Anderson Pigeon Clutch

19
JW ANDERSON on Instagram: "THE PIGEON CLUTCH ‘..And Just Like That’ , the Pigeon Clutch is back Landed now at jwanderson.com, JW Anderson Soho in London and JW Anderson in Milan JW Anderson Soho, 2…

Pat McGrath Labs Gold 001

17
@patmcgrathreal on Instagram: "Golden hour with these golden girls... A selfie moment after applying #Gold001 at @voguemagazine event #pattakesparis ✨✨✨"

1K sold

Milani Fruit Fetish Lip Oil

13
Fruit Fetish Lip Oils

702 sold

Nature Made Pickle-Flavored Multivitamin Gummies

13
Introducing our first-ever pickle-flavored gummy multivitamin, the Official Vitamin of @USA Pickleball! Are you down to try it? Click our link in bio to get yours and tell us – are you #ProPickle or…

Nubank’s early invitation loop

10

Owala FreeSip

6

Pebble Kickstarter launch

0
Original Pebble Kickstarter project image showing three e-paper watches. Original campaign project image retained on Kickstarter.

Pinduoduo’s early team-purchase loop

0
Team-purchase workflow and sharing interface from Pinduoduo’s 2018 prospectus, printed page 114

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