Spread Certificate · No. HIS-00087
This certifies how far it spread
Cheerio Challenge
Patrick Quinn / Life of Dad ·June 2016 ·seeded onFacebookthenPressXInstagramOpen webYouTube
Spread Score
38
Niche
Verified independently
Verified
4 outlets
National press, from ABC News and CNN Wire / FOX 13 Utah
Verified
Week of Jun 19, 2016
Peak date, Jun 16 ’16 to Week of Jun 19, 2016
Verified
6 platforms
Started on Facebook
Claimed, not audited
Claimed
100M impressions
Campaign impressions in first week, reported retrospectively
Per Tom Riles / Life of Dad on LinkedIn
Claimed
10M–15M
Seed page weekly reach, not followers or challenge reach
Per Life of Dad (Tommy Riles)
Claimed
9M
Entire Obama voter-registration video, platform unspecified
Per Life of Dad (Tommy Riles)