How It Spread
LibraryMechanicsSavedMethod

Kinds

Campaign1Product2Food & drink1Film1Music1Game1Creator moment1
Mechanics
35 mechanics5 families

Form

  • Remixable template2
  • Sound or audio meme1
  • Catchphrase1
  • Shareable output1
  • Daily ritual1
  • Challenge
  • Response chain
  • Low-effort copy

Signal

  • Identity badge1
  • Scarcity drop3
  • Variable reward1
  • Collectible set1
  • Visible in use1

Story

  • Unscripted proof2
  • Underdog1
  • Maker origin2
  • Mystery & lore1
  • Real-world spectacle
  • Controversy2
  • Transgression1

Network

  • Celebrity amplifier
  • Creator relay1
  • Fandom mobilisation
  • Brand pile-on1
  • Platform jump3
  • Press loop4
  • Political adoption1

Market

  • Dupe economy3
  • Resale market2
  • Sell-out loop1
  • Pairing1
  • Newsjacking
  • Mascot persona1
  • Unhinged voice1
  • Revival

See every case

Free account, full library.

Join free
Log inJoin free