Spread Certificate · No. HIS-01363
This certifies how far it spread
Encanto and “We Don’t Talk About Bruno”
Walt Disney Animation Studios / Walt Disney Records ·November 2021 ·seeded onBox officethenYouTubeTVXPressAudioTikTokOpen web
Spread Score
65
Viral
Verified independently
Verified
1.26B impressions
iSpot estimate of paid US TV ad impressions
Deadline
Verified
$256.8M
Worldwide theatrical gross, live tracker
The Numbers
Verified
3 months
Seed to milestone, Nov 16 ’21 to Jan 31 ’22
Verified
8 platforms
Started on Box office
Claimed, not audited
Claimed
1M posts
TikTok-reported Bruno sound uses, lower bound
Per TikTok Newsroom
Claimed
180M
Disney claim of global Encanto re-watches, lower bound
Per Disney+