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Library/Campaign/Free Cuthbert/Certificate

Spread Certificate · No. HIS-01706

Aldi’s official product photograph of Cuthbert in his packaging, published in September 2024.

This certifies how far it spread

Free Cuthbert

Aldi UK; McCann Manchester (agency) ·April 2021 ·seeded onXthenPressOpen webRetail

Spread Score

40

Notable

Verified independently

Verified

125.7K

Packaging-post engagements, Talkwalker retrospective

Talkwalker / bizibl

Verified

117K

Campaign mentions, Talkwalker retrospective; not derivative count

Talkwalker / bizibl

Verified

Week of Apr 20, 2021

Milestone date, Apr 15 ’21 to Week of Apr 20, 2021

Verified

4 platforms

Started on X

Claimed, not audited

Claimed

35M impressions

Facebook reach, agency retrospective

Per McCann Manchester / The Caples Awards

Claimed

35M

TikTok hashtag views, agency total; outside seed-plus-ten scope

Per McCann Manchester / The Caples Awards

Claimed

2.5M

Campaign interactions, agency retrospective

Per McCann Manchester / The Caples Awards

Issued Oct 26, 2026 · Spread Score v1.3 provisional · 22 sources

howitspread.com/id/HIS-01706

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