Viral marketing campaigns

Cases
380
Median Spread Score
41
Most started on
YouTube29%
First post to peak
3 days

By mechanic

Controversy154Newsjacking140Response chain110Transgression108Real-world spectacle75Pairing74Mystery & lore60Scarcity drop49Visible in use46Creator relay41Identity badge29Challenge26Maker origin18Underdog17Political adoption16Sell-out loop16Remixable template15Shareable output13Revival11Brand pile-on9Fandom mobilisation7Dupe economy6

Colossal's Dire Wolf Announcement

69
SOUND ON. You’re hearing the first howl of a dire wolf in over 10,000 years. Meet Romulus and Remus—the world’s first de-extinct animals, born on October 1, 2024. The dire wolf has been extinct for…

120B impressions

McDonald's France: Olympic Curry

66
McDonald's France on Instagram: "Pour 4 ans minimum."

2.5B impressions

Daily Star’s Liz Truss Lettuce

63
LIVE: Can Liz Truss outlast a lettuce?

1.25B impressions

McDonald's: Grimace's Birthday

63
R.I.P Grimace (and me) #mcdonalds #grimace #milkshake #grimaceshake #birthday #fakedeath #yummy

9.7B impressions

Just One Cornetto (ReMAXed)

62
Susan Boyle on Instagram: "#ad | Well… it Boyled over 🔥 I couldn’t keep you all waiting – Just One is yours. Two icons back for summer. The @cornettouki track you know and love, reMAXed with the…

4.6B impressions

e.l.f. x Liquid Death Corpse Paint

62
Corpse Paint by Liquid Death x e.l.f. Cosmetics

8B impressions

Grand Theft Auto VI Trailer 1

62
Grand Theft Auto VI Trailer 1

268M views

Elmo Is Just Checking In

61
Wow! Elmo is glad he asked! Elmo learned that it is important to ask a friend how they are doing. Elmo will check in again soon, friends! Elmo loves you.❤️ #EmotionalWellBeing

300M impressions

Solo Stove: Snoop Goes Smokeless

61
I’m giving up smoke.

19.5B impressions

Mr. Clean retires

59
"Congrats, Damon! With your impressive degree, you can now do PR for laundry and cleaning products!” While that might not have been the most aspirational job offer I received, I’d say it’s…

21M views

Apple Three Minutes

58
An iPhone X-shot film about a train attendant’s brief Chinese New Year reunion with her son.

40M views

Dumb Ways to Die

58
Dumb Ways to Die

1.2B views

Gap x KATSEYE: Better in Denim

58
Better in Denim.

8B impressions

The McWhopper Proposal

57
.@McDonalds let’s #SettleTheBeef to raise awareness for @PeaceOneDay. #McWhopperProposal http://t.co/GEXRHve53D http://t.co/o3APQ2QzKC

9.3B impressions

IHOb

57
For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb

42.5B impressions

Gritty

56
It me. #Gritty

101M impressions

Hyundai: A Message to Space

56
Hyundai : A Message to Space

70M views

Someday

55
Pedro Pascal in Apple’s Someday film, from the agency’s ADC Awards entry.

40M views

Whopper Whopper

55
Whopper Whopper (Extended)

1B impressions

Anthropic (Claude): A Time and a Place

55
Ads are coming to AI. But not to Claude. Keep thinking.

8.3B impressions

Dove Real Beauty Sketches

55
A forensic artist drew women from their own descriptions and from descriptions given by strangers.

4B impressions

IKEA paid Roblox jobs

55
Official game screenshot showing the IKEA showroom and co-worker avatars.

16B impressions

McDonald’s: WcDonald’s

55
WcDonald’s manga takeout bag

6B impressions

Gap Linen Moves with Tyla and Jungle

54
Introducing #Linenmoves. @Jungle4eva’s worldwide hit “Back on 74” re-imagined with @Tyla. Featuring brand new choreography by @ShayLatukolan. Celebrating the moves that unite us. For individuals who…

100M impressions

Ariel: Dads #ShareTheLoad

53
Why is Laundry only a mother’s job? Dads #ShareTheLoad (Hindi) – Ariel

2B impressions

Dundee: The Son of a Legend Returns Home

53
DUNDEE: The Son Of A Legend Returns Home (2018) Official Movie Teaser Trailer #1

9.2B impressions

e.l.f. Judge Beauty

53
In e.l.f we Trust | e.l.f Cosmetics Game Day Commercial 2024

105B impressions

Goldfish: Chilean Sea Bass

53
The official Goldfish® brand on Instagram: "They look like Goldfish. They taste like Goldfish. But they’re called Chilean Sea Bass. Which is WAY more grown up. Shop now at the link in bio."

14.5B impressions

Heineken: The Boring Phone

53
Heineken | The Boring Phone - HD Camera

8.9B impressions

Heinz: #FindTheKetchupBoatGuy

53
Heinz on Instagram: "To whoever finds this message, We need your help tracking down an amazing man with an amazing story. You may remember Elvis Francois as the brave sailor who survived on nothing…

3.7B impressions

Husqvarna: DOOM Mowers

53
HUSQVARNA x DOOM

3.8B impressions

Jake and the Kelces

53
In my red era with Mama MaAuto

2.6B impressions

LEGO Technic McLaren P1: The Ultimate Challenge

53
The Ultimate Challenge with Lando Norris | LEGO Technic

15B impressions

CeraVe: Michael CeraVe

53
Guys run to this pharmacy in BK, I just saw MICHAEL CERA signing bottles!! 😳😳😳I'm a #ceravepartner, and I'm asking @CeraVe what is going ON #nyc #fyp #celebritysighting

32B impressions

Taco Bell: Freeing Taco T***day

53
Taco *Bleep* (Commercial) | Taco Bell

21B impressions

Xbox (Football Manager): The Everyday Tactician

53
Meet Nathan, Bromley FC’s unorthodox recruit! 🎮⚽ Ep.1 The Everyday Tactician | Xbox X TNT Sports

1.5B impressions

A Recipe for Seduction

52
A Recipe for Seduction | Presented by Kentucky Fried Chicken | Full Mini-Movie | Lifetime

1.8B impressions

Burger King Whopper Neutrality

52
An in-store video stunt that charged more for faster Whoppers to explain net neutrality.

4.3B impressions

BYD Demolish the Old Legends

52
Contemporary screenshot of BYD’s original Weibo film, posted at 20:10.

800M impressions

(di)vision tablecloth dress

52
how they closed the (di)vision fw23 rtw show at copenhagen fashion week

5M views

Duolingo kills Duo the owl

52
an important message from Duolingo

1.7B impressions

Heinz: Heinz Ketchup & Seemingly Ranch

52
Heinz on Instagram: "It’s a new Era for Heinz. Introducing Ketchup and Seemingly Ranch. Limited-edition bottles coming soon. #SeeminglyRanch #ItHasToBeHeinz"

4.7B impressions

Jaguar: Copy Nothing

52
Jaguar | Copy Nothing

160M views

KitKat (Nestlé): The KitKat Heist

52
Regarding recent press coverage

70.5B impressions

Love Has No Labels

52
Campaign graphic with two skeletons and a framed photograph of clasped hands.

1.5B impressions

Mastercard: Abracadabra: From Fan to Featured

52
Lady Gaga - “Abracadabra” Music Video Presented by Mastercard

1.4B impressions

State Farm: Batman vs. Bateman

52
Jason Bateman tried to protect Gotham while Batman rescued him in a State Farm insurance commercial.

2.1B impressions

Grand Train Tour of Switzerland: The Ride of a Lifetime

52
Grand Train Tour of Switzerland: The ride of a lifetime | Switzerland Tourism

872M impressions

The Epic Split

52
Volvo Trucks - The Epic Split feat. Van Damme

73M views

YETI x Liquid Death Casket Cooler

52
The Life-Sized Casket Cooler from Liquid Death x YETI

1.2B impressions

Clash of Clans: Revenge

51
Clash of Clans: Revenge (Official Super Bowl TV Commercial)

Peaked at #1

Coinbase Bouncing QR Code

51
A pink QR code on black from the aired creative, shown in Wavemaker’s campaign case study.

14B impressions

Duo’s Ashton Hall Morning Routine

51
Rise and Grind. These Scores aren’t gonna raise themselves. IB: @Worthy Supps #duolingo #score #ashtonhall

45M views

Grand Theft Auto VI Trailer 2

51
Grand Theft Auto VI Trailer 2

95M views

Momondo: The DNA Journey

51
momondo – The DNA Journey

8.3B impressions

Rang-tan

51
Rang-tan: the story of dirty palm oil

4B impressions

Dollar Shave Club launch video

50
DollarShaveClub.com - Our Blades Are F***ing Great

10M views

Fearless Girl

50
'Fearless Girl' statue face off Wall Street Bull in New York

4.6B impressions

IKEA Guilty Pets

50
3.INGO Hamburg - IKEA Al-Futtaim - Don’t worry, you can afford it.Sami

4.1B impressions

Instacart: For Papa!

50
Spike Jonze’s extended Instacart musical with Ben Stiller and Benson Boone competing over banana ripeness.

22B impressions

Netflix: Alcaraz Signs

50
Who/what/where/when? “N” 🖊️ @carlosalcaraz @BNPPARIBASOPEN

1.2B impressions

Nike: The Switch

50
Nike’s body-swap football film starring Cristiano Ronaldo, directed by Ringan Ledwidge.

65M views

Orange: WoMen's Football

50
Vous avez aimé cette vidéo ? Et bien surprise surprise, c'est du football féminin. Regardez et attendez la 45e seconde : contre-pied parfait, allez les Bleues !

2B impressions

The Unburnable Book

50
The Unburnable Book: Margaret Atwood’s THE HANDMAID'S TALE

12B impressions

Billie's Scratch-and-Sniff Armpits

49
Billie on Instagram: "Love the fresh smell of @billie pits in the morning #whatisnewyork #billiepartner"

1.75B impressions

Dilly Dilly

49
A medieval king toasted guests bringing Bud Light and banished a guest bringing mead.

4B impressions

Dr Pepper: The Dr Pepper Jingle

49
@Dr Pepper please get back to me with a proposition we can make thousands together. #drpepper #soda #beverage

4.1B impressions

Harder, Feta, breakFaster, Stronger

49
“There’s no such thing as a bad idea” Next time someone says that to you, just show them these adverts and then tell them to shut their stupid mouth. Erectile dysfunction medicine. Cheese. Cereal… |…

Robert Downey Jr. Delivers a Real Bionic Arm

49
Microsoft video of Robert Downey Jr. giving Alex Pring an Iron Man-themed arm made by Limbitless Solutions.

2B impressions

Mikayla Nogueira’s Telescopic Lift ad

49
THESE ARE THE LASHES OF MY DREAMS!! @lorealparisusa never lets me down 😭 #TelescopicLift #LorealParisPartner #LorealParis @zoehonsinger

64.2M views

Novig Just Sports

49
Confirmed: Sydney Sweeney knows ball.

REI #OptOutside

49
Company Signs

6.7B impressions

Rocket "Own the Dream" Super Bowl singalong

49
Rocket: Take Me Home Rocket | Super Bowl LIX | Rocket | 50 comments

7B impressions

Tubi: Interface Interruption

49
Tubi Interface Interruption | Super Bowl

7B impressions

ASICS The Desk Break

48
ASICS | The Desk Break

2.3B impressions

Barbie Selfie Generator

48
Take a selfie to become a Barbie (or Ken)! ✨📸 Visit to take a selfie with the #BarbieTheMovie Selfie Generator!

Burger King Whopper Detour

48
Whopper Detour print creative changed a restaurant sign to Billions Swerved.

3.5B impressions

Business Iceland: OutHorse Your Email

48
OutHorse Your Email to Iceland’s Horses

3.7B impressions

Doja Cat's Mexican Pizza Jingle

48
Doja Cat’s TikTok rap about Taco Bell’s discontinued Mexican Pizza.

1K derivatives

Domino's Paving for Pizza

48
Don't Let Bad Potholes Ruin Good Pizza! Domino's Starts Paving for Pizza

1.1B impressions

Emirates Burj Khalifa A380 flypast

48
See you at Dubai Expo | Emirates

17.5M views

Facebook Marketplace: Yes, Couch!

48
MOJO SUPERMARKET on Instagram: "Did we put the couch from Jeremy Allen White’s much-discussed photoshoot on Facebook Marketplace? Yes, chef. 👀 Link in Bio!!"

2.7B impressions

Fiat Operation No Grey

48
FIAT | Waiting for… operation No Grey

10.2M views

IKEA: Made from husband material

48
IKEA Australia on Instagram: "If you know, you know"

It's a Tide Ad

48
It's A Tide Ad :60

3.6B impressions

Nara Smith Makes a Marc Jacobs Tote from Scratch

48
The Tote Bag, made from scratch by @Nara Smith

17M views

MGA Presents: Diss-mas

48
MGA PRESENTS: The Rizzler - DISS-MAS 🎁

545.7M impressions

Streamberry / You Are Awful

48
Madison Is Awful, now streaming in London. #YouAreAwful

1.6M views

Pete Davidson, Official Boyfriend of Reformation

48
Reformation on Instagram: "Pete Davidson, Official Boyfriend of Reformation. Written and directed by @_matthew_frost_"

11B impressions

Rhode Lip Case

48
Hailey Rhode Bieber on Instagram: "just girly things 🦄💗🍒🌸"

adidas: Hey Jude

47
Full adidas reactive creative with an upside-down logo, Bellingham's boot and the Euro match ball.

593M impressions

AVAVAV Fake It Till You Break It

47
Avavav on Instagram: "AW23 - ‘Fake it til you break it’ Creative director - @beate.karlsson Film director - @danielhallberg Photographer - @petroli0 Videographer - @leo.casalini Mua -…

128.1M views

Bentley Girl ASMR

47
Luxary ASMR test Bentley Mulsanne 🧠🗣️ #jetcarru #shorts #youtubeshorts

20M views

Cetaphil Game Time Glow

47
#GameTimeGlow 💚 A New Sports Tradition for Dads & Daughters

5.7B impressions

Conner Ives Protect the Dolls T-Shirt

47
Conner Ives on Instagram: "After the groundswell of support for the ‘Protect the Dolls’ tee, we will be putting the t-shirt up on our website for pre order tomorrow at 5pm GMT. All proceeds…

20K sold

Coors Light: Case of the Mondays

47
Coors Light Chill Face Roller holding a beer can.

12.8B impressions

CRED Antakshari

47
Me returning to home from college after a successful Mass Bunk :

Dave's Hot Chicken Drake birthday giveaway

47
Sora Has Lost Its App Store Crown to … Dave's Hot Chicken | Dave's Hot Chicken

Peaked at #1

Doritos Rainbows

47
Doritos Rainbows bags beside rows of multicolored chips, from the campaign designer’s portfolio.

2B impressions

Dove #BlackHairIsProfessional

47
Campaign portrait showing straightened hair on one side and natural hair on the other

1.2B impressions

Duolingo High Valyrian Lessons

47
Digital drawing of the Duolingo green owl mascot sitting on a rendition of the Iron Throne from Game of Thrones. Blurred flames can be seen in the background.

700M impressions

Duo’s Great Resignation

47
Agency creative showing Duo’s Chinese resignation letter dated March 11, 2026.

108M impressions

Ford Capri: The Legend…Is Back

47
Miles Myerscough-Harris | Expired Film Club on Instagram: "Shooting 35mm film during the opening game of @EURO2024 at a German Bierkeller 🎞️🍻 the German fans went mad! Do you like the results?…

1B impressions

Frida’s Breast Milk Ice Cream Campaign

47
‘Breast milk ice cream’ now available: What’s really inside

7.8B impressions

Nike Breaking2 Race

47
Nike’s live broadcast of its attempt to run a marathon below two hours at Monza.

30M impressions

Penguins International: Protest March of the Penguins

47
PROTEST MARCH OF THE PENGUINS

1.1B impressions

Pepsi Kendall Jenner Jump In

47
Pepsi Commercial - SNL

385M impressions

Sweethearts Situationships

47
Sweethearts takes 'Situationships' to the next level

4B impressions

Aspercreme: The 58 Year Old Freshman

46
Aspercreme on Instagram: "You lose something when you age. The ability to give a damn about what anybody else thinks. @cillo.tom #NIL #Ad #AspercremePartner"

1.13B impressions

Extra Gum: The Story of Sarah & Juan

46
A two-minute love story told through gum-wrapper drawings, set to Haley Reinhart’s Elvis cover.

1.3B impressions

Gap Get Loose with Troye Sivan

46
Get loose. Now live. Free yourself from expectations. And dance outside the lines. Big jeans, for big moves — for everyone. Featuring @troyesivan and @cdkcompany. Choreographed and directed by…

50M impressions

McDonald's UK: Raise Your Arches

46
Edgar Wright’s office workers invited colleagues to McDonald’s by raising their eyebrows to Yello’s Oh Yeah.

4.4M impressions

Merge Mansion: Pedro Pascal

46
A Twisted Game, a mockumentary ad with Pedro Pascal as Detective Tim Rockford.

1B impressions

Monobank’s “Hunt for Lemons”

46
Netflix Ukraine on Instagram: "лимони всюдиииии 😌🍋"

25M impressions

First Look at Nintendo Switch

46
Nintendo’s video introduced Switch through scenes of TV, handheld and multiplayer play.

Peaked at #1

Norwich City and Samaritans: Check In on Those Around You

46
𝗔𝘁 𝘁𝗶𝗺𝗲𝘀, 𝗶𝘁 𝗰𝗮𝗻 𝗯𝗲 𝗼𝗯𝘃𝗶𝗼𝘂𝘀 𝘄𝗵𝗲𝗻 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗶𝘀 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗰𝗼𝗽𝗲, 𝗯𝘂𝘁 𝘀𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀 𝘁𝗵𝗲 𝘀𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗵𝗮𝗿𝗱𝗲𝗿 𝘁𝗼 𝘀𝗽𝗼𝘁. Check…

Payless Palessi

46
The Payless Experiment

8.8B impressions

Tarte’s Dubai influencer trip

46
#stitch with @christineabrahamm my thoughts on this Tarte influencer trip to Dubai

1B impressions

Adidas Backyard Legends

45
adidas Backyard Legends | The Greatest Football Story Ever Told

40M impressions

Adidas Support Is Everything breast grid

45
Official Breast Gallery campaign image in the copywriter’s portfolio.

BMW Zeus & Hera

45
Zeus & Hera (Official Video)

5.2B impressions

Burger King Google Home of the Whopper

45
A Whopper ad whose spoken Google command made nearby Home speakers read Wikipedia.

10.5B impressions

Coldplay's Game of Thrones: The Musical

45
Coldplay's Game of Thrones: The Musical (Full 12-minute version)

Peaked at #1

Duolingo on Ice

45
Introducing Duolingo On Ice!

97M impressions

It's an e.l.f.ing Glow Storm

45
A special @elfyeah radiance report: It's an E.L.F.ING GLOW STORM! Please exercise ✨extreme iridescence!✨ (and thank you @weatherchannel for inspiring the glowcast!)🤍 #elfpartner

5B impressions

Equinox: We Don’t Speak January

45
It’s not you, it’s January. #ItsNotFitnessItsLife

2.4B impressions

Gustaf Westman Baguette Holder

45
Gustaf Westman on Instagram: "Made a baguette holder for my Paris pop-pop! 🥖 3 RUE CUNIN-GRIDAINE, Saturday and sunday 11-19"

HBO Max: The Re-Rebrand

45
What is dead may never die. HBO Max coming this summer. Same app, new-ish name.

10B impressions

Heineken Worlds Apart

45
A film pairing strangers with opposing beliefs to build a bar, then choose whether to discuss differences over beer.

2B impressions

MoonPie Lol Ok

45
Lol ok

1B impressions

Nike Dream Crazy

45
Believe in something, even if it means sacrificing everything. #JustDoIt

710M impressions

Nike: The Conductor

45
Kobe Bryant conducted rivals and fans singing an Otis Redding ballad rewritten as a farewell about hate.

7M views

Revolut Luís Figo: Hazlo por tu dinero

45
Revolut’s Figo billboard in Madrid, photographed in the executive’s launch post.

Why Not? — Trúc Nhân x Techcombank

45
Trúc Nhân and Mew Amazing’s branded music video with Thùy Tiên and Tiến Linh for Techcombank Inspire.

8.2M views

Xbox Cheeky Controller

45
Image of a custom ‘Deadpool & Wolverine’ Xbox Series X console with two katanas attached to the backside and a Deadpool-themed covering, set in an industrial scene. Two Deadpool-themed controllers…

5B impressions

Bad Bunny Is Infinite for Calvin Klein

44
Bad Bunny Is Infinite | Calvin Klein Spring 2025

30M views

Balenciaga Paris destroyed sneaker campaign

44
os novos tênis da balenciaga vou postar aqui e você pense o que quiser

390M impressions

Budweiser: Lost Dog

44
A Budweiser commercial about a lost puppy and the Clydesdales that came to its aid.

Peaked at #1

Clé de Peau Beauté: Thirst Trap feat. Martha Stewart

44
#ad Gorgeous, gorgeous people love @cledepeaubeauteUS concealer! #ad #cledepeaubeaute

48M on a 845K followers at seed

Cybertruck vs Porsche Drag Race

44
Feat of Strength 3: Cyberbeast (0-60 in 2.6s)

73.8M impressions

Durex: 18 Years. 2 Virgins.

44
Durex India on Instagram: "First times are always special! Who are you rooting for? #Durex #DurexIndia #Finals"

e.l.f. eyes.lips.face.sticky.

44
eyes.lips.face.sticky. | e.l.f. Cosmetics Game Day Commercial 2023

57B impressions

LEAD FROM BEHIND: Ryan Reynolds and Rob McElhenney

44
Rob & Ryan Lead From Behind

3.3B impressions

Louis Vuitton: Victory Is a State of Mind

44
Cristiano Ronaldo on Instagram: "Victory is a State of Mind. A long tradition of crafting trunks photographed by @annieleibovitz for @louisvuitton"

78.4M impressions

Martha Stewart: I Only Wear MAC

44
M·A·C Cosmetics on Instagram: "I’m Martha Stewart and #IOnlyWearMAC. #MACFleshpot #MACNudes MUA: @daisybeautytoye"

Merit Solo Shadow

44
Merit's Solo Shadow cream eyeshadow in its pot.

$1M revenue

Samsung: UnCrush

44
Creativity cannot be crushed | Samsung

61M impressions

Like a Good Neighbaaa

44
State Farm's extended Super Bowl teaser in which Arnold Schwarzenegger says "neighbor" as "neighbaaa".

26B impressions

Unacademy Lesson No. 7

44
Eyes on the target and determination to break every barrier makes a champion! This International Day of Education, make a note to remember Lesson No 7 during tough times. #DhoniUnacademyFilm…

103M views

Volkswagen’s Elis Regina and Maria Rita AI Duet

44
VW 70 anos | Gerações | VW Brasil

2.7B impressions

The Elections Edition

43
'النهار' و'إيمباكت. بي.بي.دي.أو' يحصدان الجائزة الكبرى في 'كان ليونز'… احتفاءً بالديموقراطية والإبداع!

Assume That I Can

43
ASSUME THAT I CAN | World Down Syndrome Day 2024

35M views

Back Market: Hack Market

43
Back Market - Hack Market (ENG)

100M impressions

BARK Air: Dogs Fly First

43
Introducing BARK Air: A 100% totally real airline for dogs. We're dog people, and we are tired of there being no truly dog-friendly options when it comes to air travel. Now booking the best-in-class…

17.8B impressions

Cluely launch

43
Cluely is out. cheat on everything.

Doja Cat Eats MAC Lipstick at the VMAs

43
NOT DOJA EATING HER OWN LIPSTICK LMFAOOO THIS DIVA😭😭😭 #VMA

9.5M views

Dove Cost of Beauty

43
Social Media's Impact on Kids' Mental Health: A Dove Film

11.1B impressions

Duolingo at the Sweat Tour

43
duolingo birds at SWEAT

22M impressions

Exploding Kittens Kickstarter campaign

43
Official Kickstarter pitch image showing the red cards, kitten and campaign title.

460K sold

Ford Men's Only Edition Explorer

43
A spoof Explorer ad removed features credited to women and revealed a tribute for Women’s History Month.

39M impressions

Grindr: I Wool Survive

43
The knitted Knight look on the I Wool Survive runway, from Grindr’s official collection gallery.

2.4B impressions

Mr. Clean Cleaner of Your Dreams

43
A woman watched Mr. Clean dance while cleaning, then saw her husband doing the chores.

17.6M views

NYX x Cardi B Duck Plump

43
A Cardi B lip gloss ad that ended with a mock news report about men misusing Duck Plump.

2M views

Pop-Tarts: The First Edible Mascot

43
Welcome to the Pop-Tarts Bowl.

4B impressions

Revlon’s “Thanks girl” lip-liner reply

43
Thanks @HeatherRaeElMoussa! Don’t sleep on our #ColorStay Lip Liner. Comment below for a ski pants storytime 😈⛷️

8M views

ROC by Ronaldo: Cristiano Ronaldo in Disguise

43
51M views · 523 reactions | People are going to think that I’m crazy! #LIVELIFELOUD Click here to check out my new brand at ebay.com/roc | Cristiano Ronaldo

Peaked at #1

Surprise! Four Secret Novels by Brandon Sanderson

43
It's Time to Come Clean — Brandon Sanderson

1.2M views

Unisom: Don't Sleep on Saquon

43
Official Unisom SleepTabs product packaging.

1.9B impressions

Amazon Finds a Way

42
Special delivery... #AmazonFindsAWay #JurassicWorld

50.8M impressions

Android: Friends Furever

42
An animal-friendship montage set to Roger Miller’s Oo-De-Lally from Robin Hood.

Peaked at #1

Apple Welcome Home

42
A HomePod film in which FKA twigs danced through an expanding apartment to Anderson .Paak.

Peaked at #1

Audi Andy Lau Xiaoman advertisement

42
Audi Secures Rights to Plagiarized Ad for Free

445M impressions

British Airways: May We Haveth One’s Attention

42
British Airways | Safety Video 2024 | May We Haveth One’s Attention

2.4M views

Dr. Squatch Nick Cannon Ball Insurance

42
Dr. Squatch on Instagram: "It’s official! I have the most valuable balls in the world! @drsquatch has insured them for $10M through their Ball-to-Ball Coverage. Visit http://drsquatch.com/balls to…

12B impressions

Government of Tuvalu: The First Digital Nation

42
Rising sea levels force Tuvalu to move to the Metaverse: COP27 speech

2.1B impressions

Haaland for the Win!

42
Haaland for the Win! Clash of Clans x Erling Haaland

64M views

Miracle-Gro Full Bush Summer

42
It's a #FullBushSummer with @Miracle-Gro #ad

1.35B impressions

Peloton Let Yourself Go with Hudson Williams

42
Ashley Woodfolk (@ashwrites) on Threads

20M views

Spotify Wrapped 2022

42
Official 2022 Wrapped Listening Personality share card.

76.7M impressions

Visit Oslo: Is It Even a City?

42
Is it even a city?

8M views

Currys horse-kicked chicken air fryer

41
Ninja Double Stack Air Fryer - available at Currys ✨ #currys #trend #viral #ninjaairfryer #ninjastackairfryer #ninjadouble

4.2M views

DistanceDance

41
Stay home & do the #distancedance. Tag me & the hashtag in your video. P&G will donate to Feeding America & Matthew 25 for first 3M videos #PGPartner

197.5M views

Duolingo Super Bowl Buttception

41
Do your lesson, no buts.

800M impressions

Gucci Twinsburg

41
The Gucci Twinsburg Fashion Show

Peaked at #6

School of Football

41
School of Football | Can football teach a robot to move? | Boston Dynamics x Hyundai

14K derivatives

IKEA Game of Throws

41
‘Night gathers, and now my watch begins…’ The loyal SKOLD rug – as worn by the IKEA Night’s Watch

778M impressions

IKEA’s Punch found-family campaign

41
IKEA India on Instagram: "The world loves you, Punch! 🐒🧡🦧 #がんばれパンチ #KeepGoingPunch"

55M impressions

Billy Goes to the River

41
A Cherokee hybrid ad in which a father and son freed Billy Bass before a bear and eagle attacked him.

800M impressions

No Smiles (Smile Agenai)

41
ano「スマイルあげない」Music Video

85M impressions

Nike Air Max Shinjuku 3D billboard

41
＼📣放映開始／ AIR MAXの誕生35周年を記念して、 #クロス新宿ビジョン に巨大な #ナイキ の3Dシューズボックスが登場👟✨ 3月21日(月)より27日(日)までの放映です▶️

200M impressions

Dar Patrol CGI

41
Nissan Middle East on Instagram‎: "تنبيه جوي 🌪️ لو شفت الغبار… فالقوة مرّت من هنا. أيقونات تنطلق بلمح البصر. وإذا غفلت عينك لحظة؟ يعني غبّروك. #تحدّ_المألوف #غبّرهم #دار_باترول 𝐖𝐄𝐀𝐓𝐇𝐄𝐑…

Cards Against Humanity Saves America

40
Cards Against Humanity Saves America

$2.3M revenue

Coperni’s spray-on dress

40
It wouldn’t be Paris Fashion Week without a major gasp moment – and the Coperni SS23 show concluded in the most spectacular fashion with Bella Hadid acting as a human mannequin for a spray-on dress…

I Buy My Own Batteries

40
Don’t settle for anything less than premium, and that includes your batteries too. #TeamAriana

6.7B impressions

IKEA x Chupa Chups meatball lollipop

40
IKEA UK on Instagram: "We heard you like Swedish candy 🍭 So here’s the sweetest mashup no one asked for, but everyone will want to taste!"

25M impressions

IKEA Hapag (Paskong Pinoy Series)

40
IKEA - Hapag | Paskong Pinoy Series

MapQuest's Lake Ontario stance

40
We’re not changing it.

Peaked at #1

MSCHF Microscopic Handbag

40
MSCHF on Instagram: "Microscopic Handbag by MSCHF🔬 Smaller than a grain of sea salt and narrow enough to pass through the eye of a needle, this is a purse so small you'll need a microscope to see…

$63.8K revenue

Nissan ARIYA Lofi

40
Enjoy the Powerfully Peaceful ARIYA | Nissan USA

395M impressions

We Trust Leon

40
Porsche x Resident Evil Requiem: We Trust Leon.

3.9M views

Rabbit R1

40
Introducing r1

40M impressions

Reiss Finance Bro Flash Mob

40
Stop looking. We’ve found them. #fyp #maninfinance #finance #leadenhallmarket #londontiktok #reiss @ultimateeventdancers @Billen Ted @Girl On Couch @itsadamlyons_

3M views

Usher for Skims Mens

40
Usher Calls Kim Kardashian “A Fairy God-A&R” and Talks New Skims Ad

Sydney Sweeney Has Great Jeans

40
A blonde woman wearing denim pictured laying down in a billboard advertisement

Buster the Boxer

39
John Lewis Christmas Advert 2016 - #BusterTheBoxer

22K sold

Byoma TikTok launch

39
BYOMA - Sell Out Launch - SEEN Group

$500K revenue

Cash App and Timothée Chalamet’s Sphere stunt

39
Timothée Chalamet on Instagram: "MARTY SUPREME OUT IN 3 DAYS TICKET LINK IN BIO"

1.3M views

Columbia Sportswear: Expedition Impossible

39
Expedition Impossible | Columbia Sportswear

80M impressions

CRED Director's Cut: David Warner and S. S. Rajamouli

39
Warner bros 😉 @ssrajamouli

3.4M impressions

Duolingo x NIKI: Backburner

39
Platform taps NIKI for Gen Z language campaign

58M impressions

Love Language

39
Love Language | Official Trailer | Peacock Original

1.1B impressions

Heinz Mustard: Heinz Mustard X Mustard

39
Heinz - Mustard X Mustard

2.1B impressions

Hilton: The Ad You Stay In

39
Unexpected & amazing things can happen when you stay, and we want you to stay with us for 10 minutes. Yup, we made a 10-minute TikTok AND we’re giving away 10M Hilton Honors Points + more.…

35.7M views

IKEA Phone Sleep Collection

39
IKEA UAE on Instagram‎: "A new era of sleep begins tonight with the Phone Sleep Collection. Available in stores when you shop Dhs750+, including one item from the Complete Sleep Collection. Tuck…

650M impressions

IKEA x Severance

39
IKEA India on Instagram: "Innie or outie, everyone deserves privacy. #severance #severancetheories #severanceseason2 #IKEA"

21M impressions

Mog’s Christmas Calamity

39
Mog’s Christmas Calamity | Sainsbury’s Ad | Christmas 2015

11.5M impressions

ROSALÍA for Calvin Klein Fall 2025

39
Rosalía Turns It Up | Calvin Klein Fall 2025 Campaign

Specsavers wrong-city airport welcome signs

39
Specsavers Welcome to Melbourne billboard on a road at Sydney Airport.

97.2M impressions

Jeremy Allen White for Calvin Klein Spring 2024

38
Jeremy Allen White in Calvin Klein Underwear | Spring 2024 Campaign

9M impressions

Duolingo’s TikTok Refugee Mandarin Campaign

38
Learning Mandarin out of spite? You're not alone. We’ve seen a ~216% growth in new Chinese (Mandarin) learners in the US compared to this time last year.

18.8M views

e.l.f. So Many Dicks

38
Official So Many Dicks campaign artwork with a grid of male portraits.

5B impressions

Heinz: Every Sauce

38
INTRODUCING… Every Sauce ✨ A holy grail of sauces that includes not one, not two, but 14 Heinz sauces! 🤯 The catch, only 100 bottles exist and the only way to get one is to win! Tap the link below…

220M impressions

Lidl Eau de Croissant

38
Plunge Creations’ croissant-shaped bottles for Lidl’s perfume campaign.

9M views

Brad Pitt and George Russell: Mercedes-AMG Valet

38
The Drift of a Lifetime

Moncler Warmer Together

38
Moncler, la campagna pubblicitaria con Robert De Niro e Al Pacino

The North Face helicopter jacket delivery

38
Replying to @Timbrodini We were busy express delivering @Jenn her jacket at the top of mountain. Thanks for the help Jossi!

20.7M impressions

Nutter Butter, You Good?

38
nutter butter on Instagram

Peloton: Such a Great App

38
We love all our Members...even those who observe interesting holidays #NationalNudeDay

400K views

Caverna do Dragão: O Retorno

38
A live-action Renault ad gave the Dungeons & Dragons cartoon a homecoming in a Kwid Outsider.

1B impressions

The Ordinary's Ordinarily Priced Eggs

38
The Ordinary on Instagram: "We heard NYC needed eggs. 🥚 This weekend, you can get 12 ordinarily priced eggs at our stores for $3.37. No frills, just eggs. While supplies last. 📍 Nolita 26 Prince…

Tell Us Something Good That Happened to You Today

38
The University of North Carolina at Chapel Hill on Instagram: "A little Carolina positivity for your Monday 🩵 Tag a Tar Heel who makes your day better ⬇️ .#UNC .#TARgram"

5M views

Vim Black for Men

38
Is this a joke?

330M impressions

Virginia State’s Boots On The Ground Commencement

38
Our graduates are ready to hit the ground running. In fact, they already got their " BOOTS ON THE GROUND."

2M views

Budweiser Born the Hard Way

37
People Want to Boycott Budweiser Over Its Super Bowl Immigration Ad | Fortune

Peaked at #1

Pickle's Back

37
Megan Thee Stallion & Nickelback - Pickle’s Back [Official Music Video]

4M impressions

Chevrolet New Generation: The Sopranos

37
Meadow retraced Tony’s opening drive in a Silverado EV, then reunited with A.J. at a restaurant.

4.3M views

Dame’s Trump Tariff Surcharge

37
Yes, there’s a “Trump Tariff Surcharge” in our checkout. | Alexandra Fine

Diesel x Durex condom mountain

37
Diesel on Instagram: "A very big D. The #DieselFW23 runway show set revealed a mountain of 200,000 condom boxes as part of a partnership with @durex . In the Diesel and Durex spirit of individual…

Learn Korean or Else

37
Netflix Asks Fans “Are You Ready To Play” Ahead of ‘Squid Game’ Season 2 - About Netflix

200M impressions

Vigil Aunty

37
Origin Story of Vigil Aunty | HDFC Bank | #StayVigil

MSCHF x Crocs Big Red Boot (Yellow)

37
Raw results, Aug. 7, 2023

9.5M views

PedidosYa: World Cup Delivery

37
Campaign vendor’s screenshot of the World Cup delivery tracker, with Lionel as courier.

26M impressions

Škoda x Zepto: Ten-Minute Test Drives

37
Zepto on Instagram: "Humare pass mixer hai, phone hai, tablet hai, aur abb… Coming soon on 8th Feb! #SkodaIndia #SkodaIndiaNewEra #LetsExplore"

100M impressions

TeamTrees

37

4.6B impressions

Diablo Deaths: Megan Fox Eulogies

36
#DiabloIV is here, embrace the bloodshed. Share videos of your in-game death on Twitter or TikTok using #DiabloDeaths for a chance to have your eulogy read by @meganfox on June 8th.

36M impressions

Dove Men+Care: First Fatherhood Moments

36
Father’s Day for dads to be | Dove Men+Care

6.5M views

IKEA Throws in a Towel

36
IKEA UK on Instagram: "Introducing the new VINARN Towel Skirt A 2024 Spring fashion essential #TowelSkirt #IKEAUK #Fashion"

900M impressions

IKEA: U up?

36
Agency photograph of a phone showing IKEA’s u up? Instagram message.

4.5M impressions

Loewe Decades of Confusion

36
LOEWE | DECADES OF CONFUSION

10M views

New Coke x Stranger Things

36
The upside-down New Coke vending machine used for the Stranger Things promotion.

Nike: LA Loves A Sequel

36
Opening credits frame from LA Loves a Sequel on producer Todd Piskin’s official portfolio

41M views

Healthier on Ro with Serena Williams

36
Serena Williams injects herself with a GLP-1 weight loss drug as millions watch the Super Bowl. She dances and shows off how “convenient” it is to get GLP-1s using the Ro app. She even says you can…

12M views

Spotify Wrapped 2023

36
2023 #SpotifyWrapped has entered the chat.

Valtteri Bottas's Ultimate Second Car

36
Meat pie warmer? ✅ Budgie Smuggler clothes line? ✅ Kookaburra horn? ✅ Your first car could NEVER... So we made a second car that could. Purpose built for an Aussie road trip. @Uber_Australia…

17.3M views

Uber Eats: Football is for Food

36
Football is for Food | Uber Eats

40M impressions

Volkswagen Tiny Buzz

36
Yes! Did you see her go?!! So proud to finally introduce you all to my cousin... TINY BUZZ!!!🚐⚡️💨 #WEURO2022

Amtrak’s “trains” tweet

35
@SFBART

Apple TV+: Silo in a Tweet

35
Award-entry board showing Apple TV’s original full-episode Silo tweet.

58M impressions

Coperni robot dogs

35
Robots abren el desfile de Coperni FW23 #pfw

216.7K impressions

Lulumelon EOSS

35
Lulumelon Official on Instagram: "The biggest shopping extravaganza of the year is here! Get crazy daels on the latest trends and up your style with the Lulumelon End of Season Sale. Shop now!…

28M impressions

Kalshi’s “The World’s Gone Mad” AI ad

35
The world’s gone mad

18M impressions

Specsavers van on a bollard

35
Should have gone to... Oh, wait

150M impressions

Central Houston Nissan's Bait-and-Switch TikToks

34
KNOCKOUT deals 💥🥊 #CentralHoustonNissan #CentralHouston #Houston #Texas #HoustonCars #Nissan #NissanFamily #Car #Cars

20 sold

e.l.f.ino & schmarnes

34
so like, why is @elfcosmetics working with a man like matt rife who is extremely misogynistic and sexist when their primary demographic is women?

33.8M views

Gisou Girl Fridge

34
Create’s 107L Fridge Retro, the base model used for the Gisou gifting collaboration.

250 derivatives

Nationwide x Zaya Jingle Challenge

34
Calling all high school teachers, school music groups, and bands: Zaya Campbell, the voice behind the viral Nationwide Jingle, is passing the mic! Share your version of the Nationwide jingle using…

6.5M views

Renault Twingo's Shakira Response

34
Pa tipos y tipas como tú. ¡Sube el volumen! #Renault #Twingo #claramente #joven #urbano #eléctrico #ágil #Icónico #compacto #travieso

In Plain Slate

34
#slateyourstory #openinfluence #automarketing #influencermarketing #brandlaunch | Gem Garcin

Gymkhana 2022: Vacation Shred

34
[HOONIGAN] Gymkhana 2022: Travis Pastrana Goes BERSERK in Florida in a 862HP Subaru Wagon

27M views

Telfar Bag Security Program

34

Electrikhana: High Stakes Playground, Las Vegas

33
Ken Block’s ELECTRIKHANA: High Stakes Playground; Las Vegas, in the Audi S1 HOONITRON

100M impressions

Budweiser: Bring Home the Bud

33
New Day, New Tweet. Winning Country gets the Buds. Who will get them?

Coperni Air Swipe Bag Reveal

33
coperni on Instagram: "The Air Swipe Bag Composition: 99% air 1% glass Weight: 33 grams Dimension: 27x16x6cm Made of NASA’s nanomaterial silica aerogel, the lightest solid on planet Earth, the Air…

4.5M views

Dr. Squatch Body Wash Genie

33
Sydney Sweeney granted men wishes for natural body wash in Dr. Squatch’s Guys Only Want One Thing spot.

7.3M views

Firefox’s community-funded newspaper ad

33
Right-hand page of the community-funded Firefox 1.0 New York Times advertisement

Friend pendant subway campaign

33
vandalized friend ad, totally saw that one coming

25.9M impressions

Heinz: Can't Unsee It

33
Marvel Studios’ Deadpool & Wolverine – Can’t Unsee It

1.58B impressions

KFC Extra Crispy Sunscreen

33
A fried chicken-scented sunscreen giveaway promoted by an infomercial starring George Hamilton as the Colonel.

200K views

KitKat: Windows Break

33
Time to have a break... KitKat® anyone? 🍫

3.8M views

JD Sports x The North Face Big Ben puffer

33
JD Sports on Instagram: "We’re all on an expedition 🤝 #JD #JDSports #TNF #TheNorthFace #BensNotHot"

25.7M impressions

Scrub Daddy and Duolingo Have a Baby

33
and we’re back after legal review 🤡#DuoDaddy #Duolingo #Scrubdaddy #DuaLipa #DulaPeep #comedy #trend #workplace #couplesgoals

4M views

CSAA Rickroll 2.0

32
InsurAAAnce & Rick Astley Never Gonna Give You Up

2.2B impressions

Duo’s Sumo Showdown

32
【大切なご報告】

90M impressions

Getty Museum Challenge

32
We challenge you to recreate a work of art with objects (and people) in your home. 🥇 Choose your favorite artwork 🥈 Find three things lying around your house⠀ 🥉 Recreate the artwork with those…

3M impressions

IKEA Bookbook

32
IKEA Bookbook 2015 catalogue advertisement: the original touch interface. Contemporary campaign creative, preserved in a later creator portfolio.

12M views

LEGO Tuxedo Cat Launch

32
Post by @LEGO_Group on X

14.4M impressions

RHB Lembaran Baharu (Forgiveness)

32
RHB Raya 2024 | Lembaran Baharu

232.9K impressions

7-Eleven: Always Open

31
Ja’Marr Chase on Instagram: "isjamarropen.com #7ElevenPartner”"

500M impressions

Addison Rae x Lucky Brand

31
Official launch imagery showing Addison Rae wearing the Ultra Low Rise Flare.

1B impressions

Barbie: Imagine the Possibilities

31
Imagine The Possibilities | @Barbie

Batiste x Jen Affleck: Hair Redemption Arc

31
If you saw my hair before this… no you didn’t 😌 thanks @Batiste #batistepartner

20.3M views

ForteBank Humanity Chain

31
Алматы в центре мирового внимания: арт-объект «Единство» стал новой точкой притяжения

16M impressions

Insta Novels

31
Phone screens showing the Alice, Yellow Wallpaper and Metamorphosis Insta Novels covers.

L’Oréal Paris CGI lipstick car

31
L'Oréal Paris Official on Instagram: "Fasten your seatbelt and prepare to make a bold entrance with our Infaillible Matte Resistance liquid lipstick! Elevate your lip-game to a whole new level with…

3.5M views

MAC “How To Tube Girl”

31
Tube Girl 🤝🏽 M.A.C Girl @maccosmetics #ad #MACstudioradiance

3.5M views

Manforce DOT AI

31
Manforce Condoms on Instagram: "Introducing the new era of pleasure and protection with the world’s first AI-powered condom - Manforce DOT AI. Coming Soon. #ManforceDotAI #TheFutureOfPleasure…

Oddly IKEA ASMR

31
“Oddly IKEA”: IKEA ASMR

88M impressions

Pusha T’s Arby’s Spicy Fish Diss Track

31
Just dropped a diss track with @Arbys. Grab some popcorn and a Spicy Fish Sandwich. #ArbysSpicyFishDissTrack #ArbysPaidMeButIWouldSayThisAnyway

5.7M views

Lana Del Rey for Skims Valentine’s Day

31
SKIMS on Instagram: "Our SKIMS Valentine: Lana Del Rey. Music’s queen of hearts opens our dedicated Valentine's Shop Tuesday, January 23 at 9AM PT / 12PM ET. @honeymoon wears the Velvet Lace Teddy…

Valentino Pink PP

31
Valentino Pink PP Collection

Alexander Wang Ricco Celebrity Lookalikes

30
alexanderwang on Instagram: "100% certified authentic - ricco back in stock 5.22"

22.3M views

CRED: Being Ravi Shastri Is Fun

30
Don't remember any of this.

1.5M views

Fall Guys Battle of the Brands

30
Official Battle of the Brands artwork showed the winning bidders around a SpecialEffect crown.

50M impressions

Ford x Sydney Sweeney

30
Ford’s Bronco restoration film with Sydney Sweeney, followed by sponsored Auto 101 tutorials and Dickies workwear.

94.2M impressions

Grab: No Sweat Summer

30
78K reactions · 17K shares | Anong El Niño-core set-up niyo? Fan, ice tubig, o basang bimpo, mas achieve ang #NoSweatSummer with Grab! 🔥 Order ng milktea from GrabFood, book a cool ride from…

Hims & Hers: Sick of the System

30
Hims & Hers Big Game Commercial: “Sick of the System”

McMurtry Spéirling Drives Upside Down

30
WORLD FIRST: Driving Upside Down in McMurtry Spéirling Electric Hypercar | Top Gear Record Holder

Shah Rukh Khan-My-Ad

30
Ogilvy and Wavemaker: #NotJustACadburyAd and Shah Rukh Khan-My-Ad

1.4M impressions

SKIMS Mens All-Star campaign

30
SKIMS MENS LAUNCHING 10.26

244M impressions

Durex Annu Kapoor true-friend advertisement

29
Durex India on Instagram: "Nolan : 0, Annu Kapoor : 1 . . . . . . #Collaboration"

806.6K impressions

Phexxi’s Unhinged Microfeminism Post

29
Original microfeminism prompt over a selfie of a person wearing sunglasses; image supplied by TikTok’s official embed.

12.9M views

The Originals Fake Collection

29
THE ORIGINALS FAKE COLLECTION | Entry

1.4M impressions

Meet the New Volvo EX90

29
Meet the new Volvo EX90

351.9M impressions

Chipotle Lid Flip

28
Chipotle on Instagram: "💯"

111K derivatives

Duolingo Bad Bunny 101

28
Duolingo on Instagram: "¡hola nueva yol! the S-panish Train is now approaching. stand clear of the closing doors. from now until jan. 29th, ride the S shuttle between Grand Central and Times Square…

219.5K views

Goop: The Diapér

28
goop on Instagram: "Meet The Diapér. Our new disposable diaper lined with virgin alpaca wool and fastened with amber gemstones, known for their ancient emotional-cleansing properties. Infused with a…

150M impressions

K18 Tumblehair

28
answering commonly asked questions about the K18 Hair Tumblehair: — the scale wasn’t arbitrary! Measuring 10’ in diameter and comprised of more than 167B human and synthetic hairs, the TumbleHair… |…

I Bought This After Elon Went Crazy

28
Bad look @Kia to have your official Instagram account in Norway posting stuff like this.

Daniel Craig for Loewe Fall 2024

28
Daniel Craig for Loewe (2024)

196.7K views

MAC x Rob Rausch: MAC Is at Sephora

28
M·A·C Cosmetics on Instagram: "MAC is officially at @sephora. @robert_rausch is going. See you there? 👀"

Specsavers: The Misheard Version

28
Rick Astley playing guitar in the studio, from Tangerine’s campaign case study.

Swan Beauty: Acquired a Husband

28
Welcome to Acquired Air #acquiredahusband

19.9M impressions

Vaseline Heritage Day 2025

28
vaselineza on Instagram: "From Mntana ka Gogo, to Senatla sa Mama. We all know that morning routine that gave us our original glow. In celebration of Heritage Day, we want to hear the phrase your…

10.8M impressions

Volkswagen Das Chair

28
The Volkswagen electric office chair with its headlights illuminated.

586 views

Calm Ad Space of Silence

27
2024 Election - Calm Silent Ad

488.1K impressions

Chevrolet A Holiday to Remember

27
A granddaughter drove her grandmother with dementia through familiar places in a classic Chevrolet Suburban.

9.1M impressions

CRED’s Rejection with Gautam Gambhir

27
Rejection | ft. Gautam Gambhir | CRED

Currys Gen Z Script

27
The end 🤣🤣 #genz #genzlife #currys #tech #uk #fyp #viral

300M impressions

Full Steam Ahead with Francis Bourgeois

27
HIGHSNOBIETY on Instagram: "It’s full steam ahead for @gucci and @thenorthface as they take their second collaboration to the tracks with TikTok star and trainspotter @francis_bourgeois43.⁠ ⁠ With…

KitKat Iftar Bar

27
The Iftar Bar beside its red geometric packaging.

2M impressions

The Best Place in the World to Have Herpes

27
Make New Zealand The Best Place In The World To Have Herpes - An Introduction

22.4M impressions

OMHU: The Iconic Dupe

27
How a campaign about lookalikes became a lookalike contest

38.8M impressions

Binance #CryptoCelebAlert

26
Superstars ≠ crypto experts. Music artist @JBALVIN says “do your own research”. On 2.13 when big names try to give you crypto advice — 🚨 sound #CryptoCelebAlert and grab 1/2222 NFTs of basketball…

Denny’s Zoom-In Tweet

26
zoom in on the syrup

30M impressions

Heliot Emil Man on Fire

26
Model on Fire at Heliot Emil FW23!🖤

1.2M views

Julie: Your Friends with Benefits

26
Two women argued over the last box of Julie, comparing reasons they could not have a baby with their partners.

9.4M views

The Man Your Man Could Smell Like

26
Old Spice | The Man Your Man Could Smell Like

2.9M views

Popeyes: pope yes

26
Official Pope Yes campaign case board, showing the pun and reported reactions

SKIMS Ultimate Nipple Bra launch campaign

26
Kim Kardashian on Instagram: "COMING OCT 31: THE ULTIMATE NIPPLE BRA. Perfect fullness with a built-in, faux nipple for shock factor – meet the newest innovation to our Ultimate Bra collection on…

10.1M impressions

BYD Yangwang U9 Pothole Jump

25
BYD launch photographs of the Yangwang U9 supercar.

Jacquemus Le Bambino bag buses

25
JACQUEMUS on Instagram: "I THINK I LIKE PARIS NOW 🫠"

8.8M impressions

Lifebuoy: Help a Child Reach 5

25

7M views

Reformation You’ve Got the Power with Monica Lewinsky

25
See Monica Lewinsky in Reformation's new You've Got the Power voter encouragement campaign

2M impressions

SKIMS White Lotus Valentine’s Day campaign

25
Kim Kardashian on Instagram: "I watched White Lotus and had to have my girls! LAUNCHING JANUARY 26: THE @SKIMS VALENTINE’S DAY SHOP. It’s back and sexier than ever, starring breakout stars and…

4.6M views

Lowe's Black Friday Bucket Giveaway 2025

24
Lowe's Home Improvement on Instagram: "🪣 Our Black Friday Bucket Giveaway is BACK 🪣 🎉 The first 50 members in-store on 11/28 get a FREE Lowe’s bucket full of products AND a chance to get a FREE…

359M impressions

Purina: Puppyhood

24
Puppyhood

Peaked at #1

Ford Fiesta Movement, 2009

23

Vaseline: The Real Nigerian Prince

23
Chris Okagbue on Instagram: "Scammers have been using the Nigerian Prince name. Now, they’re faking your Vaseline. Let’s put an end to counterfeits. Check if your Vaseline is real via WhatsApp. *…

844.9K impressions

Maggie Smith for Loewe

22
Jonathan Anderson on Instagram: "So proud Juergen Teller captures @LOEWE Spring Summer 2024 precollection featuring #MaggieSmith Photography @JuergenTellerStudio Creative direction…

Sylvanian Drama for Marc Jacobs

22
Kildare-based Thea von Engelbrechten started using Sylvanian Families toys to create online videos during the Covid pandemic

Renault Scenic’s Tesla-Detecting Billboard

22
new #Renault #Scenic #ETech 100% #electric, embarrassingly already car of the year. #RenaultRethink

16.3K views

Duolingo Deutschland TikTok launch

21
#berghain #duolingo #tiktok #authenticity #horizont #genz #zeitgeist | Viktoria Renner

12M impressions

Marc Jacobs’s Flaming Anniversary Cake

21
Marc Jacobs on Instagram: "Marc Jacobs at the office on 72 Spring Street, NY. #MJ40"

7M views

Welcome to Featherstone

21
Featherstone University | Colorado Mesa University

18M impressions

Leadway’s “No Looseguard”

20
Leadway's 'No Looseguard' campaign: An interview with Diana Mulili | Leadway posted on the topic | LinkedIn

Coinbase’s “Everything Is Fine” musical

19
If everything is fine, then don’t change anything at all. But when the financial system isn’t working for so many people in the UK, it needs to be updated.

4.3M impressions

Coors Light's Out

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Looks like we got a new can design thanks to the best player in baseball. Thoughts?

1M impressions

Dove Evolution

18
Before-and-after transformation from the original Dove Evolution film, preserved in director Tim Piper’s portfolio

4M views

Maura Higgins: Faithful to e.l.f.

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e.l.f. Cosmetics on Instagram: "Faithful in the castle, faithful to my glam 💋 I TINK I won this one… @elfcosmetics"

Mailchimp: Did You Mean Mailchimp?

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MailShrimp outdoor advertisement from Did You Mean Mailchimp. Contemporary campaign creative preserved in creator portfolio.

Maybelline Sky High CGI lashes

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Maybe London’s born with it, Maybe it’s✨Maybelline ✨

5.5M impressions

Patagonia: Don’t Buy This Jacket

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Patagonia 2011 Don’t Buy This Jacket print advertisement. Original black-and-white campaign creative reproduced in a 2018 retrospective.

Samsung Galaxy S5 Ice Bucket Challenge

18

4M views

Tourism Queensland: Best Job in the World

18
The Best Job in the World island-caretaker recruitment advertisement. Original January 2009 campaign creative.

Whopper Sacrifice

18
Whopper Sacrifice Facebook application shown in the campaign portfolio

Nicola Coughlan for Skims Soft Lounge

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Nicola Coughlan wearing a white Soft Lounge slip dress amid flowers in the official campaign.

UTEC drinking-water billboard

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Residents collecting water from UTEC’s humidity-condensing billboard installation. Contemporary photograph in UTEC’s February 2013 launch announcement.

3M views

Sabrina Carpenter for Skims Spring 2024

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Sabrina Carpenter on Instagram: "hellooo it’s sabrina your spring @skims girl 💞🍒🐣 Spring intimates drop 4.03 at skims.com"

1.7M impressions

Always #LikeAGirl

13
A filmed comparison of how older participants and young girls acted when asked to do things like a girl.

Cadbury Gorilla

13
Gorilla seated at a drum kit in Cadbury’s 2007 advertisement. Original 2007 film still on the creating agency’s retrospective portfolio.

250K views

Will It Blend?

11
Will It Blend? - Marbles

Atlassian’s $5 Stimulus Package

10

13.1K sold

Burger King Subservient Chicken

10
Subservient Chicken leaning toward the camera in its interactive living-room setting. 2004 campaign screenshot in a contemporary article later updated.

Palau Pledge

10
Palau Pledge immigration stamp and its printed environmental promise. Official campaign press image; exact photograph date not stated.

#PrimeiroAssédio

10

Lather Against Ebola

0

IKEA Better Late Than Never

0
NEW WORK: Why is IKEA Sweden jumping on viral trends a decade too late?!? 🧐 Loyalty programs that reward customers with points aren’t exactly new. So when IKEA Sweden asked for a launch campaign… |…

6.1K views

Immortal Fans: Sport Club do Recife

0
Immortal Fans campaign case-film title over Sport Club do Recife supporters. Campaign case-film thumbnail, not a donor-card photograph.

LASTESIS: Un violador en tu camino

0
LASTESIS performance participants in Valparaíso in late November 2019. Contemporary photograph of the November 29 mobilization, not the first November 20 performance.

NHS Missing Type

0
Downing Street sign with its O removed for Missing Type. 2015 campaign activation photograph republished in a retrospective.

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