Spread Certificate · No. HIS-01792

This certifies how far it spread
Burger King and Impossible Foods ·April 2019 ·seeded onRetailthenPressTV
Spread Score
62
Viral
59
St. Louis test locations
St. Louis Magazine
18.5%
Test market lift versus national foot traffic change
Fox Business
4 months
Seed to milestone, Apr 1 ’19 to Aug 8 ’19
3 platforms
Started on Retail
13B impressions
Agency-reported launch impressions
Per WPP
30
Little Rock franchisee initial daily sales per store
Per Los Angeles Times