Impossible Whopper launch
Food & drink · 2019
Burger King tested the Impossible Whopper at 59 St. Louis area restaurants.
Spread Score
How it worksNumbers
- Agency-reported launch impressions
- 13B
- As of Dec 31, 2020 · Self-reported · WPP
- Seed to milestone
- 4 months
- Apr 1 ’19 to Aug 8 ’19
- Platforms
- 3
- Started on Retail
- Origin
- Mixed
- Food & beverage
Mechanics
How it spread
Trace the originBurger King tested a plant-based Whopper in St. Louis in April 2019. It expanded the test and launched the sandwich nationwide in August.
Documented milestone; not a measured attention peak.
Timeline (15)
April 2019
Burger King seed · Apr 1 ’19
Burger King began testing the plant-based Whopper at 59 St. Louis area restaurants.[1]
St. Louis Magazine press · Apr 1 ’19
Holly Fann compared the new burger with a beef Whopper at a St. Louis area restaurant.[2]
Los Angeles Times press · Apr 1 ’19
The Los Angeles Times covered the St. Louis test.[3]
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Spread the same way
Do this
- 1Make product comparisons easy for customers to try and describe.
Every number (6)
- St. Louis test locations“59 Burger King locations”59[2]
Press (4 outlets)
- Apr 1, 2019same day
Los Angeles Times · Burger King tests plant-based meat with an Impossible Whopper
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