Spread Certificate · No. HIS-01485
This certifies how far it spread
Instagram launch
Kevin Systrom and Mike Krieger / Instagram ·October 2010 ·seeded onApp storesthenOpen webPressInstagramRetailX
Spread Score
60
Viral
Verified independently
Verified
200M
Photo total inferred from sequential IDs, lower bound
TechCrunch
Verified
6 outlets
National press, from Business Insider and The New York Times
Verified
18 months
Seed to milestone, Oct 6 ’10 to Apr 9 ’12
Verified
6 platforms
Started on App stores
Claimed, not audited
Claimed
$1B
Announced cash-and-shares consideration, approximate
Per Facebook
Claimed
$521M
Accounting purchase price at closing, excluding unvested employee awards
Per Facebook / SEC
Claimed
250M
Cumulative photo uploads reported December 27
Per WIRED