Spread Certificate · No. HIS-01311

This certifies how far it spread
LeBron James / LRMR Marketing; ESPN (broadcaster) ·July 2010 ·seeded onTVthenXOpen webPressYouTube
Spread Score
58
Notable
13.1M views
US peak quarter-hour, seed broadcast; overlaps average
Nielsen
9.9M views
US average audience, seed broadcast; overlaps peak
Nielsen
same day
Seed to observed peak, Jul 8 ’10 to Jul 8 ’10
5 platforms
Started on TV
300K views
Official ESPN3 simulcast unique viewers, more than
Per ESPN Press Room
$2M
Sponsor proceeds for Boys & Girls Clubs, reported cash
Per Andscape / ESPN
$3M
Cash plus in-kind support; includes the three rows above
Per Andscape / ESPN