Spread Certificate · No. HIS-01718
This certifies how far it spread
Mattel Creatable World
Mattel ·September 2019 ·seeded onOpen webthenPressXTVYouTube
Spread Score
56
Notable
Verified independently
Verified
10%
Purchase intent among consumers under 35; same survey
USA TODAY
Verified
5%
Surveyed consumers willing to buy the doll as a holiday gift
USA TODAY
Verified
same day
Seed to observed peak, Sep 25 ’19 to Sep 25 ’19
Verified
5 platforms
Started on Open web
Claimed, not audited
Claimed
2.3B impressions
Mattel’s cumulative narrative impressions claim; channels unspecified
Per Mattel / The Motley Fool
Claimed
46M impressions
Reported launch social impressions; may overlap Mattel’s total
Per World Federation of Advertisers / Contagious
Claimed
90%
Brand perception survey positive or neutral sentiment
Per World Federation of Advertisers / Contagious