Spread Certificate · No. HIS-00296
This certifies how far it spread
The Michelob Guy
Michelob ULTRA ·May 2022 ·seeded onXthenPressAudioTVOpen web
Spread Score
52
Notable
Verified independently
Verified
Week of May 24, 2022
Peak date, May 21 ’22 to Week of May 24, 2022
Verified
5 platforms
Started on X
Claimed, not audited
Claimed
250M impressions
Campaign PR impressions; separate, overlapping estimate
Per Shorty Awards; Wieden + Kennedy / Michelob ULTRA entrant
Claimed
4.9M impressions
Campaign earned impressions; entrant report
Per Shorty Awards; Wieden + Kennedy / Michelob ULTRA entrant
Claimed
#1
AB merchandise gross rank within 24 hours; internal ranking
Per Shorty Awards; Wieden + Kennedy / Michelob ULTRA entrant