LibrarySpreading nowPlay

Kinds

Campaign468Product147Food & drink31App & software87Film95Series99Music92Game159Book64Creator moment70Meme & format148Trend & aesthetic48Activity63Moment153
PricingPrivacyTermsRefundsPress
Library/Campaign/Nike Never Done Evolving feat. Serena/Certificate

Spread Certificate · No. HIS-01744

Cannes Lions: Craft winners 2023

This certifies how far it spread

Nike Never Done Evolving feat. Serena

Nike ·August 2022 ·seeded onYouTubethenPressOpen web

Spread Score

29

Niche

Verified independently

Verified

1.7M views

Grand-final viewers, LatinSpots report; unaudited

LatinSpots

Verified

46.3K views

Lower bound: Nike “Never Done Evolving feat. Serena Williams” upload only

YouTube / Nike / Internet Archive

Verified

Week of Aug 11, 2022

Milestone date, Aug 11 ’22 to Week of Aug 11, 2022

Verified

3 platforms

Started on YouTube

Claimed, not audited

Claimed

1.7M views

Final on YouTube only; WPP’s historical claim, unaudited

Per WPP

Claimed

12M impressions

Media impressions, agency-reported lower bound

Per AKQA

Claimed

130K

Simulated games generated; production scale

Per AKQA

Issued Oct 26, 2026 · Spread Score v1.3 provisional · 22 sources

howitspread.com/id/HIS-01744

Badge

For your site, decks and case films. A click opens this record, live.

<a href="https://howitspread.com/id/HIS-01744"><img src="https://howitspread.com/badge/HIS-01744.svg" alt="Spread Score 29, Niche, verified by How It Spread" height="40"></a>

Use it

Free for anyone, in pitches, award entries and case films.

Download image
howitspread.com/id/HIS-01744

Using it in an award entry? See how