Spread Certificate · No. HIS-01716
This certifies how far it spread
Nike Winning Isn't for Everyone
Nike ·July 2024 ·seeded onYouTubethenPressInstagramXOpen web
Spread Score
45
Notable
Verified independently
Verified
25.1K
Fan post about Durant’s omission on X only; live counter, lower bound
IngramAlerts / X
Verified
86%
US test respondents who watched the full ad; not platform views
Zappi
Verified
same day
Seed to milestone, Jul 19 ’24 to Jul 19 ’24
Verified
5 platforms
Started on YouTube
Claimed, not audited
Claimed
12B impressions
Whole campaign impressions; undated award-entry claim
Per The One Club
Claimed
4B
Whole campaign global video views; cross-platform, not additive
Per The One Club
Claimed
26.2M
Durant extension on Instagram only; undated agency claim
Per Wieden+Kennedy