Spread Certificate · No. HIS-00320
This certifies how far it spread
Nuggs for Carter
Carter Wilkerson (seed creator); Wendy’s (campaign brand) ·April 2017 ·seeded onXthenPressOpen webTV
Spread Score
60
Viral
Verified independently
3.5M
Retweets later on record day (NPR report)
NPR / KPBS
3.4M
Retweets at Guinness record confirmation
Guinness World Records
1 day
Seed to peak, Apr 6 to Apr 7
4 platforms
Started on X
Claimed, not audited
3.2B impressions
Campaign earned media impressions (agency claim)
Per The One Club (Ketchum / VML / Wendy’s submission)
234K posts
Hashtag emoji uses (agency claim; not unique authors)
Per Shorty Awards (Ketchum, VML, Mediavest | Spark, Wendy’s submission)
16M impressions
Ellen segments’ audience impressions (agency claim; almost)
Per Shorty Awards (Ketchum, VML, Mediavest | Spark, Wendy’s submission)