Spread Certificate · No. HIS-01737

This certifies how far it spread
ViacomCBS / Paramount+ ·January 2021 ·seeded onTVthenPressXYouTubeOpen web
Spread Score
28
Niche
44.2M
Conviva campaign-wide social views, January 1-February 8, 2021
Conviva
31.6M
AcuityAds Expedition campaign views across video sites
AcuityAds / illumin
2 weeks
Seed to peak proxy, Jan 24 ’21 to Feb 7 ’21
5 platforms
Started on TV
50M
Campaign films on YouTube; Cannes submission claim, window unstated
Per Cannes Creative Lions / WARC
10%
Trial-subscription lift claimed in Cannes case study; window unstated
Per Cannes Creative Lions / WARC
7%
Website visit lift claimed in Cannes case study; baseline unstated
Per Cannes Creative Lions / WARC