Spread Certificate · No. HIS-01349
This certifies how far it spread
Pumpkin Spice Latte
Starbucks ·October 2003 ·seeded onRetailthenFacebookPressXOpen webGroup chatsYouTubeTikTok
Spread Score
47
Notable
Verified independently
Verified
$100M
PSL revenue per season, Forbes estimate reported by Vox
Vox
Verified
32.5K views
Wikipedia, its busiest 30 days
Verified
Week of Aug 24, 2025
Observed peak date, Oct 10 ’03 to Week of Aug 24, 2025
Verified
8 platforms
Started on Retail
Claimed, not audited
Claimed
850M impressions
2023 PSL birthday paid impressions, agency claim
Per SPCSHP, Spark Foundry, The Foundry and Starbucks via Shorty Awards
Claimed
600M sold
Cumulative PSLs sold, more than (2022 reported claim)
Per CNN Business via KTVZ
Claimed
424M sold
Cumulative PSLs served, more than (2019 owner claim)
Per Seattle Business magazine