Spread Certificate · No. HIS-01608
This certifies how far it spread
United Breaks Guitars
Dave Carroll / Sons of Maxwell; United Airlines was the subject ·July 2009 ·seeded onYouTubethenPressXOpen webTVAudio
Spread Score
65
Viral
Verified independently
Verified
4.6M
Seed only, by end of July; derivatives uncounted
Harvard Business School
Verified
4.5M–4.6M
Seed July total; HBS reported about 4.6M; derivatives uncounted
MediaMiser
Verified
4 days
Seed to peak proxy, Jul 6 ’09 to Jul 10 ’09
Verified
6 platforms
Started on YouTube
Claimed, not audited
Claimed
#1
UK iTunes country song chart, July 2009; owner report
Per Dave Carroll
Claimed
#14
Canada iTunes video chart, July 2009; owner report
Per Dave Carroll
Claimed
$3K
United’s donation to a music school, reported by HBS
Per Harvard Business School