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Library/Campaign/Excitable Edgar/Certificate

Spread Certificate · No. HIS-01688

The John Lewis Christmas advert: What is the UK hysteria over the retailer video?

This certifies how far it spread

Excitable Edgar

John Lewis & Partners and Waitrose & Partners ·November 2019 ·seeded onYouTubethenXBox officeTVOpen webAudioPress

Spread Score

26

Niche

Verified independently

Nothing claimed by its makers

Verified

31.6M

Advert video views across platforms; not unique reach or organic-only

We Are Social

Verified

8.2M

Advert YouTube views; analysis through 19 November, derivatives not enumerated

We Are Social

Verified

5 days

Seed to milestone, Nov 14 ’19 to Nov 19 ’19

Verified

7 platforms

Started on YouTube

Issued Oct 25, 2026 · Spread Score v1.3 · 14 sources

howitspread.com/id/HIS-01688

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<a href="https://howitspread.com/id/HIS-01688"><img src="https://howitspread.com/badge/HIS-01688.svg" alt="Spread Score 26, Niche, verified by How It Spread" height="40"></a>

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