16 stepsHIS-00010
Where “A Star Is Born trailer” started
Warner Bros., on YouTube, Jun 6, 2018. It reached 6 platforms in 10 months.
LineageContestedKey steps, 10 of 16. Lines follow time and platform
Warner Bros.First post
Social media usersXPlatform jumpPlatform jumpOwner responsePressPlatform jumpBacklashCommercialAfterlifePatient zero