Where “AVAVAV Fake It Till You Break It” started

AVAVAV, on Instagram, Feb 27, 2023. It reached 4 platforms in 7 months.

LineageContestedKey steps, 10 of 16. Lines follow time and platform
AVAVAVBefore the first postAvavav on Instagram: "AW23 - ‘Fake it til you break it’ Creative director - @beate.karlsson Film director - @danielhallberg Photographer - @petroli0 Videographer - @leo.casalini Mua -…AVAVAVFirst postPlatform jumpPeakOwner responsePressPlatform jumpBacklashBacklashAfterlifePatient zero