16 stepsHIS-01610

Where “Becoming” started

Michelle Obama / Crown, on Retail, Nov 13, 2018. It reached 5 platforms in 3.7 years.

LineageKey steps, 10 of 16. Lines follow time and platform

Precursor

Michelle Obama / CrownFirst postPlatform jumpPressCommercialPlatform jumpMilestonePlatform jumpOwner responseAfterlifePatient zero

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LineageKey steps, 10 of 16. Lines follow time and platform

Precursor

Michelle Obama / CrownFirst postPlatform jumpPressCommercialPlatform jumpMilestonePlatform jumpOwner responseAfterlifePatient zero