Who started “Binders full of women”?

Mitt Romney, on TV, Oct 16, 2012. It reached 7 platforms in 4 months.

LineageContestedKey steps, 8 of 15. Lines follow time and platform
Mitt RomneyFirst postBinders Full Of WomenVeronica De SouzaOpen webPeak proxyPlatform jumpBacklashOwner responsePressAfterlifePatient zero