Where “BomBombs hot chocolate bombs” started

Boaz Shonfeld, on Retail, Oct 1, 2020. It reached 4 platforms in 6.0 years.

LineageContestedKey steps, 10 of 16. Lines follow time and platform
How food brands like BomBombs are going viral on TikTokBoaz ShonfeldFirst postAmazon shoppersOpen webBuzzFeedOpen webCommercialOwner responsePlatform jumpPressBacklashAfterlifePlatform jumpPatient zero