Who started “Cam Newton’s dab”?

Cam Newton, on TV, Oct 18, 2015. It reached 7 platforms in 4.2 years.

LineageContestedKey steps, 12 of 17. Lines follow time and platform
Cam NewtonFirst postCam Newton and Titans playersTVCam NewtonPressPlatform jumpPressOwner responsePlatform jumpPlatform jumpPeakPlatform jumpCommercialAfterlifePatient zero