Who started “Daybreaker”?

Daybreaker, on Open web, May 13, 2014. It reached 5 platforms in 12.3 years.

LineageContestedKey steps, 12 of 16. Lines follow time and platform
Our Story - DAYBREAKERRadha Agrawal and Matthew BrimerBefore the first postVIDEO: Early-Morning Dance Party for the Pre-Work Crowd Set to ExpandDaybreakerFirst postDaybreakerOpen webPressPlatform jumpPressCommercialPlatform jumpPeakCommercialAfterlifeBacklashPatient zero