Where “DistanceDance” started

Charli D’Amelio / P&G, on TikTok, Mar 24, 2020. It reached 6 platforms in 9 months.

LineageEach dot, 100,000 response videos, historical Ad Age campaign reportKey steps, 10 of 14. Lines follow time and platform
Grey: P&G #DistanceDanceMike DeWine / P&GBefore the first postStay home & do the #distancedance. Tag me & the hashtag in your video. P&G will donate to Feeding America & Matthew 25 for first 3M videos #PGPartnerCharli D’Amelio / P&GFirst postTikTok influencer encourages Ohio teens to stay home with viral danceGovernor Mike DeWineXPressPlatform jumpPlatform jumpPeak proxyPressOwner responseAfterlifePatient zero