Where “Domino's Paving for Pizza” started

Domino's, on Open web, Jun 11, 2018. It reached 4 platforms in 5.5 years.

LineageContestedKey steps, 10 of 17. Lines follow time and platform
Don't Let Bad Potholes Ruin Good Pizza! Domino's Starts Paving for PizzaDomino'sFirst postPeople are asking Domino’s Pizza to fix Philly’s potholes@FINK_BOMBXThe Washington PostPressPlatform jumpOwner responseBacklashPeakBacklashPressAfterlifePatient zero