Where “Domino's Pizza Turnaround” started

Domino's Pizza / CP+B, on YouTube, Dec 21, 2009. It reached 6 platforms in 16.8 years.

LineageContestedKey steps, 12 of 16. Lines follow time and platform
Domino'sBefore the first postDomino's® Pizza TurnaroundDomino's Pizza / CP+BFirst postDomino'sRetailOwner responsePlatform jumpBacklashPlatform jumpPlatform jumpOwner responseMilestoneCommercialAfterlifePatient zero