16 stepsHIS-00143
Where “e.l.f. Halo Glow Liquid Filter” started
e.l.f. Cosmetics, on Open web, Jul 14, 2022. It reached 6 platforms in 4.2 years.
LineageKey steps, 11 of 16. Lines follow time and platform
e.l.f. CosmeticsFirst post
Kelly Strack / Mikayla NogueiraTikTok
Kelly StrackYouTubeCommercialPlatform jumpOwner responsePressOwner responseOwner responsePeakAfterlifePatient zero