17 steps30M copiesHIS-00150
Where “Euphoria Season 2” started
HBO, on TV, Jan 9, 2022. It reached 7 platforms in 8 months.
LineageEach dot, 100,000 agency-reported user-generated tweets during season twoContestedKey steps, 12 of 17. Lines follow time and platform
NMEBefore the first post
HBOFirst postPlatform jumpPlatform jumpPlatform jumpOwner responsePlatform jumpPressPeakCommercialBacklashAfterlifePatient zero