Where “Extra Gum: The Story of Sarah & Juan” started

Extra Gum, on YouTube, Oct 7, 2015. It reached 8 platforms in 21 months.

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A two-minute love story told through gum-wrapper drawings, set to Haley Reinhart’s Elvis cover.Extra GumFirst postSebastian L.XAd of the Day: Extra Gum Wraps Up One of the Year's Sweetest Love StoriesAdweekPressPlatform jumpPeakOwner responseCommercialOwner responseCommercialCommercialAfterlifePatient zero