Who started “Fortnite x Travis Scott "Astronomical"”?

Epic Games / Travis Scott, on Open web, Apr 23, 2020. It reached 7 platforms in 14 months.

LineageContestedKey steps, 11 of 16. Lines follow time and platform
Epic Games / Cactus JackBefore the first postEpic Games / Travis ScottFirst postPlatform jumpPlatform jumpObserved peakPlatform jumpBacklashOwner responseCommercialCommercialAfterlifePatient zero