Where “Free Cuthbert” started

Aldi UK, on X, Apr 15, 2021. It reached 4 platforms in 3.4 years.

LineageContestedKey steps, 9 of 15. Lines follow time and platform
Marks & SpencerBefore the first postAldi UKFirst postMonzo / BrewDog / Ann SummersXOwner responsePressPlatform jumpMilestoneBacklashAfterlifePatient zero