Where “Gap Get Loose with Troye Sivan” started

Gap, on TikTok, Aug 21, 2024. It reached 4 platforms in 2.1 years.

LineageEach dot, 1,000 campaign creator videos, undated; affiliation not auditedKey steps, 9 of 14. Lines follow time and platform
Get loose. Now live. Free yourself from expectations. And dance outside the lines. Big jeans, for big moves — for everyone. Featuring @troyesivan and @cdkcompany. Choreographed and directed by…GapFirst postRetail DivePressGap & Troye Sivan ‘Get Loose’ To Showcase Denim CollectionAdweek, GQ and EsquirePressOwner responsePressPlatform jumpOwner responseCommercialAfterlifePatient zero