Where “Gap x KATSEYE: Better in Denim” started

Gap, on YouTube, Aug 19, 2025. It reached 6 platforms in 8 months.

LineageEach dot, 1,000 UGC recreations (awards entry claim)ContestedKey steps, 11 of 16. Lines follow time and platform
Better in Denim.GapFirst postTikTok users15M Instagram views, 24hPlatform jumpCommercialPlatform jumpPlatform jumpPressBacklashOwner responseCommercialAfterlifePatient zero