Who started “Gap x LoveShackFancy”?

Shoppers, on Open web, Aug 3, 2023. It reached 6 platforms in 3 months.

LineageKey steps, 12 of 16. Lines follow time and platform
gap and loveshackfancy ad featuring a floral tote bag with Gap logo and a bouquet of peoniesGap and LoveShackFancyBefore the first postGap Partners with LoveShackFancy on a Limited-Edition Collection for Every GenerationShoppersFirst postPressCommercialPeakPlatform jumpPlatform jumpCommercialPlatform jumpPlatform jumpOwner responseAfterlifePatient zero