Who started “Eyepatch-Gate”?

The Lipstick Lesbians, on Instagram, Sep 20, 2026. It reached 3 platforms in 9 days.

LineageContestedKey steps, 11 of 15. Lines follow time and platform
Fenty SkinBefore the first postThe Lipstick LesbiansFirst postBrooke Yoakam on Instagram: "The eye patches war: 3 brands (Fenty Beauty, Glow Recipe, & Huda Beauty)  all launching the same eye patches in the next few weeks, proving that there’s no innovation…Brooke YoakamInstagramOwner responseBacklashPressPeakPlatform jumpBacklashPressAfterlifePatient zero