Where “Grindr: I Wool Survive” started

Grindr / Rainbow Wool / Michael Schmidt, on Retail, Nov 13, 2025. It reached 5 platforms in 6 months.

LineageEach dot, 10 UGC pieces, campaign claim; independence unverifiedContestedKey steps, 10 of 16. Lines follow time and platform
Grindr Presents 'I Wool Survive': Gay Sheep Wool Becomes High Fashion | GrindrGrindr / Rainbow Wool / Michael SchmidtFirst postGrindr / Business WirePressu/__ishq / r/OkHomoRedditPressOwner responsePeakBacklashBacklashCommercialAfterlifePatient zero