Where “Gustaf Westman Baguette Holder” started

Gustaf Westman, on Instagram, Jun 24, 2025. It reached 4 platforms in 3 months.

LineageContestedKey steps, 10 of 15. Lines follow time and platform
Gustaf Westman on Instagram: "Made a baguette holder for my Paris pop-pop! 🥖 3 RUE CUNIN-GRIDAINE, Saturday and sunday 11-19"Gustaf WestmanFirst postGustaf Westman on Instagram: "People spotted with the baguette holder in Paris today"Gustaf WestmanInstagramThe Spiral Baguette HolderNeatoramaPressPressPressPlatform jumpCommercialPeakBacklashAfterlifePatient zero