Who started “Hailey Bieber's 'Brownie Glazed Lips' TikTok”?

Hailey Bieber, on TikTok, Aug 23, 2022. It reached 6 platforms in 7 weeks.

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the lip combo vibe I’m feeling for fall 😍🤎 @rhode skinHailey BieberBefore the first postready for all the fall things including brownie glazed lips 🥹✨✨✨🤎🤎🤎Hailey BieberFirst postHow to Nail Hailey Bieber’s ‘Brownie Glazed’ LipsNewBeautyRetailBacklashPlatform jumpPressOwner responseBacklashPeakCommercialPlatform jumpPatient zero