Where “Hilton: The Ad You Stay In” started

Hilton / TBWA\Chiat\Day NY, on TikTok, Feb 15, 2023. It reached 3 platforms in 3.7 years.

LineageKey steps, 9 of 16. Lines follow time and platform
iProspect / HiltonBefore the first postUnexpected & amazing things can happen when you stay, and we want you to stay with us for 10 minutes. Yup, we made a 10-minute TikTok AND we’re giving away 10M Hilton Honors Points + more.…Hilton / TBWA\Chiat\Day NYFirst postOwner responsePressPlatform jumpPressPeakCommercialAfterlifePatient zero