Where “Hyrox” started

CUROX / Upsolut Sports, on Retail, Nov 18, 2017. It reached 6 platforms in 7.9 years.

LineageEach dot, 100 historical #hyroxlondon Instagram posts; conservative floorContestedKey steps, 12 of 16. Lines follow time and platform
Christian Toetzke / OMRBefore the first postCUROX / Upsolut SportsFirst postInfront makes strategic investment in HYROX, the world series of fitnessInfrontRetailPlatform jumpPlatform jumpCommercialPlatform jumpPlatform jumpOwner responsePlatform jumpObserved peakBacklashPatient zero