Where “IKEA’s Punch found-family campaign” started

@ikea.india / IKEA Responsive team, on Instagram, Feb 18, 2026. It reached 4 platforms in 7 months.

LineageContestedKey steps, 11 of 14. Lines follow time and platform
In a file photo, a Japanese macaque, also known as a snow monkey, is pictured soaks in a hot spring in Jigokudani valley in Nagano Prefecture, northwest of Tokyo Saturday, March 6, 2021.IKEA Japan / Petra FäreBefore the first postElissa Wardrop on Her Viral IKEA Punch the Monkey Campaign@ikea.india / IKEA Responsive teamFirst postPlatform jumpOwner responsePressPeakCommercialBacklashPlatform jumpOwner responseAfterlifePatient zero