Who started “In My Feelings Challenge”?

Shiggy, on Instagram, Jun 30, 2018. It reached 7 platforms in 6 months.

LineageEach dot, 10,000 instagram posts tagged #InMyFeelingsChallengeContestedKey steps, 12 of 18. Lines follow time and platform
Shiggy 🇬🇩 on Instagram: "#Mood : KEKE Do You Love Me ? 😂😂😂 @champagnepapi #DoTheShiggy #InMyFeelings"ShiggyFirst postOdell Beckham Jr on Instagram: "Happy 4th!!! This how I’m Pullin up to the bop-bop-barbecues all day! 🤣😂😭 @theshiggyshow Everybody get crazy wit it and hashtag #DoTheShiggy legggoo @theshiggyshow"Odell Beckham Jr.InstagramKeke / "In My Feelings" Challenge | Know Your MemeNow That’s TrendingYouTubePlatform jumpPlatform jumpPeakPlatform jumpBacklashPlatform jumpPressPlatform jumpAfterlifePatient zero