Where “Billy Goes to the River” started

Jeep, on YouTube, Feb 4, 2026. It reached 4 platforms in 4 months.

LineageKey steps, 8 of 14. Lines follow time and platform
A Cherokee hybrid ad in which a father and son freed Billy Bass before a bear and eagle attacked him.JeepFirst postJeep Recasts Big Mouth Billy Bass in New 2026 Cherokee Ad | Ad Age posted on the topic | LinkedInAd Age / LinkedInOpen webOwner responsePressPeakCommercialOwner responseAfterlifePatient zero